Category Archives: Appointment

Break Your Binge-Watching Habit With These 8 Scheduling Tips

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Break Your Binge-Watching Habit With These 8 Scheduling Tips

Have you always been a binge-watcher? You’re not alone. Has the pandemic brought your binge-watching tendencies? You’re not alone. Americans are watching a record eight hours of streaming content per day during the lockdowns.

While there is no doubt streaming services are convenient, don’t let them become a crutch. Watching hours of video content every day cuts your productivity off at the knees.

What if you’re struggling to break the habit? Pull up your calendar, and schedule something else to do.

Beat Binge-Watching by Managing Your Time

Binge-watching is simply a symptom of poor time management. To beat it:

Implement a Reward System

A reward system can help you both manage your binge-watching and commit to other productive tasks. Start with a to-do list for the day. Assign each task with a number of minutes you’ll allow yourself to binge-watch for completing the task. By the time you’ve accumulated enough time to watch your show, you’ll have completed a good amount of tasks.

This method is a common parenting technique, encouraging you or your kids to complete tasks before turning to electronics. It can make binge-watching feel more rewarding by reminding you how much you were able to accomplish before sitting down to watch.

Try Timeboxing

It’s all too easy to flip on your favorite show when you have a free hour. To make time for your other responsibilities before resorting to TV time, give timeboxing a try.

Timeboxing isn’t tough to implement. Simply split your day into 30-minute chunks, and assign a specific task to each block. Focus only on the task at hand until the block has ended, and then move on.

Online calendars are the perfect tools for timeboxing. You can block off time for everything you need to do during the day, perhaps saving the last block to unwind with an episode of your favorite show. Use this method to let yourself have a TV treat without overdoing it.

Organize a Watch Party

Got a new show you can’t stop watching? Set up a watch party to share it with friends. They won’t want you to watch it without them, holding your binge-watching crave at bay until the next get-together. And in any case, it’s more fun to watch shows with your friends.

Plan these events with your online calendar. You can coordinate schedules, note who’s in charge of snacks, and share the events you create with all invitees. After that, all you have to do is look forward to your next party.

Plan More Activities

They say the idle mind is the devil’s workshop. When your schedule is empty, it’s easy to justify extra binge-watching. To overcome this, fill your online calendar with things you want to accomplish but struggle to make yourself do.

The busier you are, the less time you’ll have for binge-watching. Use your time to develop talents, explore hobbies, or simply get some fresh air. If you still can’t seem to commit, get an accountability partner, such as a walking companion.

Find Ways to Multitask

Instead of replacing your binge-watching with activities, you can also try combining them. Some of your daily tasks might allow you to watch while you work. This way, you’re still getting stuff done while enjoying your favorite show.

As you plan out your day in your online calendar, look for multitasking opportunities. Who says you can’t enjoy your go-to show while doing laundry, cooking, and even exercising? If you find a combination you love, use your online calendar to make it a habit.

Schedule a Day Off

Every once in a while, take an entire day off from watching television. Giving your brain a chance to reset helps you keep the habit from embedding itself too deeply. What’s more, you’ll enjoy each episode more when it’s not an everyday occurrence.

Schedule your day off from television in your online calendar. Fill this day with anything you want other than shows and movies. For a real challenge, make it a social media detox as well.

Create a Nightly Routine

Most binge-watching occurs at night after you’ve finished school or work. If you get too carried away, you may find it gets in the way of those next-day activities. The solution is a healthy nighttime routine.

Evening routines are easy to set up in an online calendar. Develop one that helps you wind down while still getting enough rest for the next day. You can include some TV time, but you should probably skip that second or third episode.

Keep Tabs on Other Tech Use

The amount of time you spend on smart devices likely rivals your binge-watching hours. And if you let yourself spend six hours per day on your smartphone, it’s a lot easier to justify three hours sitting in front of the TV.

To truly take control, you need to be on top of all your electronic usage. Replacing binge-watching with playing video games isn’t much of an improvement.

Fight your tech addiction on all fronts. Put together a morning routine to stop yourself from checking your phone first thing when you wake up. Schedule time to look at emails so you’re not distracted by notifications throughout the day. Set reminders to help you stay on task.

No one expects you to stop watching TV altogether. In fact, a little entertainment time is healthy. What’s not healthy is letting your binge-watching get the best of you. Use your calendar to take control.

7 Ways Appointment Software Supports Sales and Marketing

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7 Ways Appointment Software Supports Sales and Marketing

You know online appointment software can help customer service teams up their efficiency. But believe it or not, it can also make life easier for your sales and marketing teams. 

If you’re already licking your chops at the thought of squeezing in more sales meetings, then keep reading. This article will outline some of the ways appointment software can help you attract leads, close sales, and chisel your brand:

Online Booking Is Enticing

The simple perk of being able to book an appointment online is music to most customers’ ears. No longer will they have to wait on hold to ask about your availability and to hopefully get the slot they want. With appointment software, all they have to do is log onto your website and complete the booking process with a few clicks.

Ask your marketing team to come up with a campaign alerting new and existing companies of your new system. Social media and email marketing costs are minimal. Then, they can add small details to bring appointment software to the forefront of your branding, such as adding a “Book Now” button to your homepage.

Not only are buttons helpful for customers, but they also bring in new business. In other words, everyone wins. 

Customer Relationships Improve

A huge part of the sales process is building a relationship with the customer. The stronger the relationship, the more likely a customer is to commit to a purchase. 

Online appointment software starts the relationship-building process early. It incentivizes loyalty and makes it easy for customers to commit due to its sheer convenience. The software also tracks customer information for sales representatives to use when they reach out to clients.

Data Delivers New Insights

Speaking of tracking information, nothing helps a marketing team more than cold, hard data. Otherwise, marketers are forced to guess at what sorts of tactics and talking points lead to conversions.

There are a variety of data points appointment software can track for you. Some examples include:

  • No-show and late appointment rate
  • Age and gender demographics
  • Booking link clickthrough rate
  • Proportion of bookings per service line
  • Average amount spent per customer

This data can help your marketing team spot gaps in your audiences and services. If only a few women book appointments in a given month, for example, maybe it’s time for a campaign targeted specifically at them. If late appointments are common, maybe you need to institute buffer periods. 

Budgeting Becomes Easier

If you don’t know how many appointments to expect in a given month, it can be difficult to budget. How much you spend on office upgrades should depend on how much traffic your office gets, for example.

The more money you save, the more you can reinvest in your sales and marketing operations. Marketing might want to throw a live event as soon as the pandemic is over. Sales may need a new video conferencing tool, or perhaps a year-end reward to work their tails off.

Bookings Get Made 24/7

Your online appointment software doesn’t take breaks or expect weekends off. This means that your customers can continue to book appointments even when there’s no one around to answer the phone. 

This constant flow of customers also takes work off your sales team’s shoulders. They can focus on chasing down high-quality leads, rather than pursuing those that would have booked anyway.

SEO Gets a Boost

How your website ranks for relevant keywords has a lot to do with how much business it brings in. A higher position not only produces more traffic but also improves your brand’s credibility. 

Google puts a premium on the user experience. Making it easy for customers to book online improves your site’s UX, which should also help it appear higher in search engine results pages.

Knowing the Workload Dictates the Day

When customers book through online appointment software, your sales and marketing team members get a better sense of their workload for the day. Even if they aren’t directly serving customers, they probably get roped in regularly.

For example, on days projected to have few appointments, your sales team can make cold calls in an attempt to fill more slots. Your marketing team can also jump on board, perhaps by developing new ads or discount offers.

Online appointment software can make a night-and-day difference for every role on every team. Nowhere is that more true than sales and marketing. 

Why Online Appointment Software Should Be on Your Christmas List

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Why Online Appointment Software Should Be on Your Christmas List

Most businesses probably have extensive Christmas lists after this tumultuous year: requests for more customers, better equipment, or even building renovations are likely stuffing Santa’s mailbox right now. Something that needs to be on every company’s list, though, is online appointment software. 

The benefits of online appointment software are plain to see and can make an instant impact on your business in 2021. Ready to learn more? Read through this article and then forward it on to Santa when you’re through:

Increases Appointment Volume

Want to get more appointment bookings? Look no further. Online appointment software makes it exponentially easier for customers to find and book appointment slots with your business. The increased convenience will draw in new customers and improve retention.

You can also insert your appointment software on your website and social media pages. This eliminates hurdles for clients looking to get in contact with your business, making it easy for customers to book an appointment with just the click of a button.

Something important to consider with any business implementation is return on investment, or ROI. With everything you do, you should strive for a positive ROI, meaning you make more money than you spent. Because online appointment software is relatively inexpensive and increases lead volume, the ROI is almost universally high. 

Balances Daily Schedules

An important aspect of setting appointments for your business is managing its daily schedule. Ensuring there are no overlaps and that enough staff will be available to handle the volume ensures every day is a smooth one for both business and customer. 

Online appointment software uses artificial intelligence to keep schedules balanced without supervision. It will monitor bookings to ensure there’s no overlap or that appointments aren’t attempted to be booked when there’s no availability.

Prevents Appointment Mishaps

One late customer can throw off the entire flow of your business. With busy schedules, sometimes an honest mistake will cause a customer to run late or miss an appointment entirely. Online appointment software will automatically send out reminders to customers to prevent this from happening as often.

On the other end, businesses can sometimes misplace customer appointment times or fail to confirm them, leaving them off the schedule entirely. Online appointment software will automatically update your bookings, so you won’t have to worry about mistakes being made at the expense of your customers. 

Provides Valuable Insight

Data metrics, when implemented correctly, can give your business a huge leg up. If you use online appointment technology to record all of your appointments, you’ll automatically be collecting relevant data that you can use.

For example, your software can tell you which one of your appointment packages is the most popular and which services might need some adjusting in order to sell better. You can also track customer data so you can see who your most loyal individuals are, as well as pinpoint key demographics for your marketing campaigns. 

Keep an eye on no-show rates, average duration of appointment, and any other metric you might find useful. This information can be of great use to the evolution of your company with proper access and implementation.

Increases Time Efficiency

Time is a valuable resource for both business and consumer. Online appointment software helps both sides to save time. For customers, appointment booking couldn’t be easier, taking no more than a few minutes to go through the process each time. 

For businesses, online software opens up time for employees who don’t have to man the phones and respond to emails throughout the day. They can spend more time focusing on customers, improving their appointment experience to encourage them to return again and again.

For both sides, payments can be made quickly and directly. Customers can see the change in their balance right away for budgeting and balancing. Businesses don’t have to worry about late payments or customers not covering their tab.

Improves Accessibility

Few customers want to call in and spend the time trying to relay the appointment information they hope to get into the system. In today’s world, people are simply more comfortable filling out a quick form online, and prefer to do it that way.

Online appointment software is available 24/7, meaning that your customers can book appointments at their convenience, regardless of their personal schedules. They can also make changes to their appointments without having to go through a hotline or a representative. 

Adds Online Value

If you’re trying to market your business online, as you very well should, then online appointment software is just the thing for you. Search results are becoming increasingly effective, with “near me” business searches growing at a rapid pace.

Online appointment software will improve your standing in online searches, making you visible to more customers searching for the services you provide. Once your name flashes by, the ability to book an appointment right away will lure in a lot of new clients. 

Helps Your Team

The benefits of online appointment software are not exclusive to helping your customers. The program will also be of great use for your team. You can use this tool to organize work schedules and time sheets so your employees know exactly when their shifts are in advance.

Online software also enables employees to more easily have shifts covered and swapped for greater flexibility of schedule. Changes can be approved right away, and the layout prevents too many employees from trying to ask off on the same day, leaving the company high and dry.

You better start writing to Mr. Claus so that your online appointment software will get here in time for the holidays. Transform your 2021 with programs like these, and your business will be thriving in no time. 

Add These 9 Appointments to Your Calendar Next Year

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Right now, you’re probably planning for the holidays — both personally and professionally. What’s more, there’s a good chance that you’re winding things down so that you can be rejuvenated for next year. While there’s wrong with either, it also wouldn’t hurt to get a head start on next year’s calendar.

I’m in no way suggesting that you begin packing your calendar to the brim. But, if you want to be productive and organized, then definitely start planning ahead. In fact, successful people like “Shark Tanks” Robert Herjavec are big proponents of this.

Why Plan Your Calendar in Advance

Herjavec is known for mapping out his calendar at least a year in advance. ″[It] allows me to manage my time and prioritize,” he explains. “It doesn’t mean that everything on the calendar needs to be locked in, but it gives me an idea of where I’m going to be and when so I can maximize my time.”

He famously told Entrepreneur that he would meet with his assistant and kids’ school counselor when his children were younger. The purpose was to go through “each and every” school holiday and event they had off.

“Because of that, I never missed a swim meet. I never missed a school play. I never missed anything,” he said. “I’d fly from L.A. back to Toronto to be with my kids for one day. That’s the great thing about having your own business — the freedom to control your schedule and to do with it what you want.”

In addition to your personal obligations, you should also block out recurring tasks or projects with deadlines. The reason? Well, as the adage goes, what doesn’t get scheduled doesn’t get done.

However, the same idea applies to appointments that keep you healthy, happy, and productive. Again, if you don’t book them now, something else is bound to pop-up. So, to avoid potential calendar conflicts, I recommend that you add these to your calendar sooner than later.

1. Annual Physical

As the name implies, this is a yearly visit to your primary physician. At the minimum, they are going to check your vitals. These are usually the basics, like your blood pressure, heart rate, weight, and temperature.

However, they may also want to discuss your family’s medical history. They could also do additional blood work or testing, depending on your health background and history. And, this would be the time to bring up any health concerns or questions that you have.

Regardless if you’re in peak physical condition or have your head in the sand, this is an essential appointment. The last thing that you need is to have a health problem to become worse because you skipped your annual physical.

Additionally, depending on your gender, background, and lifestyle, you may also have to book further doctor appointments. These include dermatology, appointment, gynecological exam, or mammogram.

2. Dentist Appointment

The American Dental Association suggests that you get your teeth cleaned every six months. I know. You brush twice a day and floss. But, these regular cleanings help stave off cavities and gum disease.

Furthermore, your dentist is also checking for gum disease, tooth decay, or impacted teeth. Just like your annual physical, if you ignore any dental problems, they can become a painful and expensive experience. Even worse, it could lead to serious health problems, including brain or heart infections.

3. Eye Care Checkup

Do you wear contacts or glasses? If so, then you definitely need to see an optometrist regularly. What if you don’t? The hard truth is that as you get older, your vision just isn’t as good as it used to be.

That may not be a problem right now. But, if not addressed, it could result in gnarly migraines to getting in a car accident. Also, you’re going to be checked for things like cataracts and glaucoma.

The American Optometric Association recommends getting an eye exam at least every two years. After 40, however, you’ll probably want to do this annually.

4. Therapy Check-in

Did you know that 450 million people have a mental disorder? Of course, different models will require various treatments and timeframes. In most cases, though, you will probably meet either once a week or every other with a therapist in-person or via teletherapy.

Typically, this will be for a couple of months — usually 3- to 4 months. However, your course may take longer, depending on your needs and treatment. No matter the length of time, it’s imperative that you don’t neglect your mental health as it influences every aspect of your life.

If it’s an emergency, please call 911 or SAMHSA’s National Helpline 1-800-662-HELP (4357).

5. Mentor Sessions

Most mentoring programs recommend that a mentee and mentor get together once a month. For some, that may suffice. But, for others, you may need to up that frequency.

For example, during your startup’s early stages, you may want to grab coffee once a week. But, as your business begins to take off, you may only catch-up every quarter. And, eventually, that may dwindle to just an annual event.

In other words, when establishing the relationship, you and your mentor will connect regularly. As time goes on, that may become less regimented. Just note that this would be something that you discuss in advance.

6. Legal Parley

“At first glance, this may not seem like a good way to keep costs down, but you’ll be amazed at how much it reduces the endless rounds of phone tag that plague busy entrepreneurs and attorneys,” writes Karen E. Spaeder in the “Where to Start Looking” section of Start Your Own Business.

“More important, a monthly five- or 10-minute meeting (even by phone) can save you substantial sums by nipping small legal problems in the bud before they have a chance to grow.” Overall though, you probably don’t need to meet with your lawyer unless you need legal advice for:

  • Starting a business
  • Bankruptcy
  • Disability claims
  • Wills and trust
  • Divorce
  • Criminal charges
  • Car accident resulting in injuries
  • Lawsuits
  • Wrongful termination or discrimination

7. Financial Advisor Meeting

According to a 2018 survey by Northwestern Mutual, money was the dominant source of stress for almost half of Americans — 44% to be exact. Additionally, data from the American Psychological Association shows that money is the main stressor for Americans. “Regardless of the economic climate, money and finances have remained the top stressor since our survey began in 2007,” the results revealed.

Considering the uncertainty following COVID-19, I can’t imagine that this will change any time soon. I wouldn’t be surprised this gets even worse. As such, to protect your financial future, regularly meet with your financial advisor.

“While every investors’ needs are different, we recommend meeting at least once per year for a portfolio performance review,” writes Bruce Smith, CFO and Chief Compliance Officer at Premier Financial Group. “You’ll also want to speak with your advisor regularly about rebalancing your portfolio to avoid concentration, manage risk, and keep your investments well diversified.”

However, there are exceptions, most notably, life changes like marriage, death, illness, job changes, or the birth of a child.

8. One-on-Ones With Your Team Members

Whether you do this weekly or bi-weekly, the key is consistency. That may seem like a lot, but you can do this either in-person, by phone, or through electronic messages like email or Slack. Your primary reason for this is to check-in on your team and make sure that you’re on the same page.

After determining the frequency and meeting preference, this can be scheduled as a recurring event in your online calendar. For example, you could block out your one-on-ones on Friday afternoons. So, if you meet with a team member from 1 pm to 1:30 pm, you just need to schedule it once, and it will automatically be added to both of your calendars.

9. Updating Investors

Depending on what stage your business is in, this can vary. Some advise you to update investors every 4-8 weeks, while others claim that every 3 months is best. But, if they’re highly operationally involved, this could be daily.

Usually, you can shoot them an email. But, that ultimately depends on your relationship. Regardless, make sure to keep them in the loop if you need help, want insights, or build trust.

Planning Appointments Around Winter Weather

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The weather outside is frightful, and while your waiting room might be delightful, it’ll take some extra effort to get customers there this time of year. Cold weather, slick roads, and dark afternoons make it more difficult to book and keep appointments.

You don’t need to let the winter blues affect your business. With a few tweaks, you can make sure your customers feel welcome and comfortable:

Revamp Your Waiting Room

Few customers will brave winter storms to trek to your business if your waiting room is cold and dismal. Up the festivity by making your waiting area more comfortable and warm for your guests.

Start, of course, with social distancing measures that protect customers from COVID-19. Next, look for ways you can make the area more homey. Space heaters, Christmas decorations, or a COVID-safe hot chocolate bar are all solutions you can implement.

Amend Your Late Policy

Icy roads and snowy weather make driving difficult. They also make travel times unpredictable. 

You shouldn’t punish customers for travelling safely. Consider amending your late policy for the rest of the winter.

Show some leniency to late customers. For example, you might make it a rule that they must call to advise you of their tardiness in order to receive amnesty. You can also tack on a few minutes to your policy before late charges and cancellations kick in.

Your no-show and cancellation policies might also need a glance over if you live in an area that experiences heavy snowfall. A blizzard can put even regularly paved roads out of commission. You can’t blame your customers for not showing up if they can’t use the roads.

Increase Buffer Periods

Another step that can help careful drivers feel comfortable making appointments is by increasing your buffer times. This way, you have some wiggle room if a customer shows up late. 

Buffer periods are particularly useful in winter. A break between appointments can be used to shovel snowy sidewalks, switch out wet floor mats, or stoke the fire if your waiting room has a fireplace. 

Add Incentives

If you’re struggling to convince customers to venture out, it might be time to break out some incentives. Rewards can motivate even customers in deep hibernation to make the trip out, helping you flesh out your appointment calendar.

Holiday deals are an easy — even expected — marketing strategy to boost winter appointments. Discounted prices are always motivating, especially when holiday parties and presents take a big chunk out of consumer budgets. If you can’t afford to offer a discount, consider a goodie bag or gift card. 

Mind Your Exterior

When snow and ice come, prioritize taking care of the outside area of your property. Promptly clearing parking lots and sidewalks of snow and ice will prevent injuries. Plus, it increases your curb appeal, which can encourage walk-ins.

Check with your city counsel to see if they take care of snow removal in your area. If not, hire someone to plow your parking lots for you. If all else fails, send an employee out with a shovel.

Make House Calls

Here’s your chance to experiment with a new business model. If you’re having a hard time getting customers to come to you, bring your business to them. If your business allows it, this can be an effective way of maximizing your bookings. 

For example, hair stylists can bring their scissors, comb, and hair dryer to a client’s home. Mechanics can perform an oil change in someone’s driveway. As long as you can keep your employees safe and follow COVID-19 guidelines, give it a shot.

Do Some Cold Calling

Winter is made for cold calling. All jokes aside, reaching out to potential customers may be enough to get them to give your business a shot in the winter months. 

With each call, be sure to point out the efforts you’re making to provide an excellent appointment experience. Cover your COVID-19 precautions, your waiting room’s features, and your speedy service. The better it sounds, the more likely your sales pitch is to work.

Adjust Your Hours

If all else fails, you can adjust your business hours to accommodate your appointment list. Reducing store hours, for example, can cut down on your heating and electric bills. If you can’t get customers in the door, don’t waste your money. 

When in doubt, ask customers about their preferences. You may simply need to shift your business hours up or back a few hours. 

Winter can be a tough time for both businesses and consumers. Put in the effort to lift their spirits, and they’ll put a little something extra in your stocking, too. 

How to Foster a “Connected Culture” Remotely

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While the COVID-19 may have resulted in more people working from home, the truth is, working from home was already having its moment. In fact, between 2005 – 2017, there was a 159% increase in remote work. And, regardless of what happens when there’s hopefully a vaccine, the majority of people who have been working from home would like to continue doing so — even it’s just a couple of days per week.

And while there are flaws, those who work from home tend to be happier and more productive. However, if you want to take it up a notch, then you need to foster a “connected culture.” According to a survey from RingCentral, “58% of employees who said their companies are attempting to help them connect said they feel physically healthy.”

Furthermore, “75% of employees reporting high levels of emotional well-being said they feel more connected to their colleagues.” In short, if you and your team want to thrive in a remote world, then you need to make this a priority. And you can accomplish this feat by taking the following steps.

1. Culture is more than just ping-pong tables.

“The first thing to realize is that your culture has to be built around more than ping pong tables,” writes Wade Foster for Zapier. “Games and other group activities that lend themselves to being in person are simply not a possibility on a day-to-day basis for remote teams.” As such, “your culture has to be built around something more than playing table tennis to unite the team.”

Instead, Foster states that culture is about how you work. Specifically, it should be rewarding. And, most importantly, it should be built around your mission and values.

2. Promote clear, open, and frequent communication.

“Communication – the human connection – is the key to personal and career success.” — Paul J. Meyer

Communication is, without question, the cornerstone of any healthy and productive community. In addition to making collaboration possible, this helps everyone get to know each other better. And, more imperative, this is how you share your company’s values and expectations.

What’s more, you need communication to give and receive feedback and address conflicts. And, it’s the only way that you’re going to keep everyone in the loop.

Tried and true solutions, like email, project management software, and conference calls are a start. But, you should also think outside the box. Some ideas would be:

  • Before your weekly Zoom team meeting, have everyone go around and recap their weekends.
  • At Buffer, team members share an aspect of their personal life they want to improve on Hackpad. You could also kick off each event by acknowledging a team member’s work or give them a birthday shoutout.
  • Host a weekly AMA (ask me anything) — make sure it’s the same time and day.
  • Plan a virtual lunch or after-hour events, such as a movie or game night.
  • Encourage virtual water coolers using tools Donut.
  • Have different Slack channels, like #Pets or #Music, so that your team can connect over common interests.
  • Create virtual clubs, like a book or film, for your peeps to bond over.
  • Schedule one-on-ones to check-in with your people.

And, to recreate an open-door policy, set your status to available on platforms like Slack or Hangouts. If others see that you’re online, then that’s when they can ask you quick questions or share a concern. If this will be a long time commitment, then share your calendar with them, so schedule a one-on-one.

3. Save teams from information overload and burnout.

Information overload, as described by Calendar co-founder John Hall, “is exposure to excessive amounts of information or data.” While not exactly a new phenomenon, we use media for an average of 12 hours and 9 minutes per day. Moreover, since we’re working from home, it’s becoming increasingly more difficult to unplug.

As if that’s not enough, we’re feeling overwhelmed by the amount of information being consumed. As a consequence, this is making us more stressed. It’s also negatively impacting our relationships and productivity.

While communication is critical, you also don’t want to over-communicate with your team. For instance, to avoid Zoom fatigue, you could replace video meetings with email, Slack, or whatever text method you prefer. Since this requires some extra effort, you’re more likely only to share relevant and essential information.

You could also follow in the footsteps of Help Scout. The company switched their weekly all-hands call with a video recap that’s sent every Monday.

“I love the Monday video updates,” states Nick Francis, Help Scout CEO. “They’re a great way to keep our remote team connected, celebrate accomplishments and update everyone on company news. The weekly team update has turned into something we all look forward to and talk about over the course of the week.”

4. Create psychological safety.

“A culture of psychological safety enables employees to be engaged,” writes Jake Herway for Gallup. “They can take risks and experiment. They can express themselves without the fear of failure or retribution.”

“Juxtapose this type of culture with one where employees feel too intimidated to speak up or share a new idea,” adds Herway. “It’s hard to imagine these employees can mentally allow themselves to be engaged at work.”

How can you cultivate psychological safety among remote teams? Start with the following techniques:

  • Share your mistakes, struggles, and weaknesses with your team.
  • Encourage feedback and ask for suggestions.
  • Invite them to challenge your ideas.
  • Rather than pointing fingers, use mistakes as learning opportunities.
  • Find ways for quieter members to contribute. For example, if they’re not comfortable speaking in front of others, they can share their ideas with you through email or one-on-one.
  • Let all team members be involved in the decision-making process.
  • Grant autonomy by letting them work when and however is best for them.

5. Overcome a challenge together.

While this may seem impossible when apart, you and your team can still bond over a challenge remotely. At Calendar, we’ve set up health and fitness challenges over Slack. Groove HQ has also done this with a 30-day push-up challenge.

“It may sound a bit odd, but right away, it felt energizing,” noted CEO Alex Turnbull. “Like we had just developed a deeper relationship across the team in a matter of hours.” In fact, over the next month, “tackling a shared goal has helped us connect on a deeper level than we do in our regular day-to-day work.”

The challenge was also “another touchpoint for our team to communicate with each other on,” says Turnbull. And, it helped counter the dark side of working alone.

“Even those of us who prefer to work ‘alone’ can struggle with that isolation every now and then,” he writes. “That’s why it’s so important to take breaks, play, have a social life, or do whatever it is that keeps you sane.”

6. Create a mentorship program.

One study found that mentors were more satisfied with their jobs and committed to the organization. Additionally, mentoring programs can develop new leaders, increase diversity, and retain your top talent. Also, they create a learning culture, promote personal and professional development, and reduce stress and anxiety.

Best of all? You can use your existing communication methods. For example, you could pair a new sales team member with a seasoned vet. From there, they could have weekly video meetups or quick chats with instant messaging apps or MentorcliQ.

7. Listen to Bill and Ted.

Finally, as William “Bill” S. Preston Esq. famously said, “Be excellent to each other!” How you decide to be kind and show gratitude is totally up to you. It could be something as simple as letting a colleague vent or offering to help them solve a problem.

You could also randomly send them a handwritten note or text thanking them for all of their hard work. If you have the budget for it, you could also send them snack boxes or goodies for their families, like books or dog toys.

And, if your entire team knocked it out of the park this past month, throw a pizza party. Just pick a time and then order some pies from their local pizzerias. Once you arrived, you could hop on Zoom for your virtual celebration.

Advent Calendar

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For those in the family that still eat meat — we’ve eaten the turkey and we’re full.  As soon as the Thanksgiving dinner is over, I want to rush and start decorating for next month’s holidays. This year with COVID-19, I want to skip to January first, or at least to vaccine first — whenever that is. But we’re keeping the Advent Calendar.

There are a lot of ways to celebrate and enjoy any holiday season. One holiday tradition that many families use is called “the Advent” calendar. The traditional Advent Calendar counts the days from December 1st to December 24th. But, what exactly is an Advent calendar? Where did it originate, and how are we using advent calendars today?

We’re hopefully going to answer those questions, and more, in the following article.

What is an advent calendar?

The word advent comes from the Latin word adventus, meaning the arrival of a notable person, thing, or event. In Christian theology, advent refers to the next or second coming of Christ. But what exactly does this have to do with a calendar?

According to Got Questions, “Centuries ago, the importance of this event caused many Christians to feel that it was inadequate merely to mark off only one day on the yearly calendar for celebrating this incredible gift from God.” As a result, “they felt the need for a period of preparation immediately beforehand” to show their gratitude for the first Christmas.”They could then not only take time themselves to meditate on it, but also teach their children the tremendous significance of Christmas.”

This lead to the four-week period preceding Christmas that starts on the Sunday closest to St. Andrew The Apostle. Many people use an “advent calendar” to help people countdown and build excitement for a holiday on December 25.

As explained on DaySpring, “One window, page, or entry is designated for each day through Christmas Eve. Daily entries help tell the story, many with devotion or Scripture to reinforce the true meaning of Christmas for the whole family.”

The origins of advent calendars.

Historians aren’t exactly sure when people first began to celebrate Advent. Some historians believe that people in the 4th Century used this time to prepare for baptism when they converted to Christianity. Others claim that it was a little later and in the 5th Century when monks “began fasting thrice weekly in November, either to prepare for Christmas or Epiphany, during which new Christians were baptized each year.”

“But the timing of Advent was not routine until after Roman Emperor Constantine commemorated December 25 as Christ’s birthday during the fourth century. (The Eastern Church follows a different calendar, celebrating Christ’s birth on January 7.),” wrote Elizabeth Dias in Time.

The Advent calendars that we’re more familiar with appeared in the 19th Century. During this time, German Lutherans started to use lit candles or chalk marks on doors to mark the 24 days before Christmas.

“They first emerged in the mid-1800s as another tool to focus on the reason for the season,” adds Dias. “Before paper became readily available, many families used small candles or even blocks to mark each day approaching Christmas. Later, calendar doors opened to Bible verses that tell the Christmas story.” Over time, these paper doors would reveal images or objects like chocolate.

The first printed advent calendar.

Some people considered that the first Advent calendar was a handmade, wooden calendar made in 1851. In 1902, according to Weihnachtsmuseum, the oldest printed Advent calendar was a clock. “It is supposedly the ‘Christmas clock for children” from 1902 with rotating brass hand whose dial begins with 13 and whose panels mainly contain Christmas carol verses.

Just two years later, in 1904, a newspaper called Neues Tagblatt in Stuttgart, Germany, included an Advent calendar insert as a gift to its readers.

But in 1908, Gerhard Lang and his friend Reichhold opened a printing office. The cardboard Advent calendar influenced lang this his mother made for him as a child and began producing the first-ever printed Advent calendar. These calendars contained a small colored picture for each day in Advent. It was also Lang and Reichhold who came-up with the idea of adding small doors and windows to the calendars to help build excitement among children during the season.

Soon, other printing firms were manufacturing Advent calendars in the early 20th Century to meet demand. Unfortunately, the outbreak of World War I forced Lang and others to slow down production. But, production picked back up in the 1920s. Before World War II, Lang finally had to close his business for good. Having to close his company was a result of the combination of the rationing of cardboard and the Nazi ban on calendars that contained images.

The advent calendar goes international.

Thankfully, following the war, Richard Sellmer Verlag of Stuttgart was granted a permit from United States officials allowing his company to print and sell calendars once again in Germany.

By the 1950s, Advent calendars became increasingly popular around the world. President Dwight D. Eisenhower is credited for popularizing the calendar after Newsweek published photographs of him opening an Advent calendar with his grandchildren on Christmas morning.

Today, the company Richard Sellmer Verlag is still operating and supplies millions of Advent calendars to more than 30 different countries.

How advent calendars have changed with the times.

Although Advent calendars originally stemmed from Christian-themes, as the 20th Century went on, these calendars were marketed to assist children in counting down the days until Christmas. Nowadays, many celebrations in varying religions or holidays are accounted for with advent calendars. Celebrating all holidays, with all events and all religions is fun and might put a bright spot in the dim year.

For example, as Alissa Wilkinson notes for Vox, “The text accompanying the needlepoint Advent calendar sold by Lands’ End is typical of this marketing approach: ‘A little gift or treat every day can help kids get through the urgent days leading up to Christmas.’”

“Pockets in the calendar can be filled by parents with toys or treats, small gifts to satiate the excited child,” adds Wilkinson. Today, you can easily find Disney or Lego themed Advent calendars that used as marketing tools aimed at parents — for their children.

Advent calendars have also become common among “disposable-income-laden adults.” For instance, “there’s a calendar for Godiva chocolate, Diptyque scents, Ciaté London nail polish, and Revolution cosmetics. Or you can sample a variety of themed products: jerky, whiskey, gin, scotch, rum, craft beer, cheese, sex toys, and beard oil,” says Wilkinson.

That doesn’t mean that all Advent calendars have forgotten about their religious origins. There’s a Christian version called a “Jesse Tree” that combines the Christmas tree with an Advent calendar.

Interesting facts about advent calendars.

Want to know even more about Advent calendars? Here are seven interesting facts for you to enjoy. And, you may also want to use this knowledge to impress your friends and family throughout the holidays.

Start dates will vary.

Advent, according to most Western Churches, begins on the Sunday four weeks before Christmas Day. That means depending on the calendar for that year, the first day of Advent could be in late November or early December. In other words, Advent calendars do not always begin on December 1.

In the Eastern Orthodox Church, Advent is actually called the Nativity Fast. Because in most years, it begins in mid-November; it lasts closer to six weeks instead of four.

Sundays are very important.

In the church, each of the four Sundays on the Advent calendar has a special meaning that is related to topics like the Prophets, the Messiah, or John the Baptist. Sundays are so important that some churches will not permit funeral masses these days.

The third Sunday, however, is called Gaudete Sunday, and it’s a time to celebrate the arrival of Christ. It’s common to hear the clergy preach about joy and redemption and for Christians to reflect on what they’re grateful for.

The color violet.

Many of us associate red and green with the holiday season. However, the time before December 25 is all about violet and purple. The reason? These colors represent repentance and fasting. As such, it’s typical for priests to wear these colors and decorate churches with violet.

Observants light candles within an advent wreath.

It’s been the tradition to place four candles within an Advent wreath during this period. The wreath was meant to symbolize the immortality of the soul. The candles represent the four Sundays of Advent.

Advent calendars don’t have to be actual calendars.

We may think of Advent calendars as physical objects that you place in your home. The truth is that they don’t always have to be what we consider a calendar. For example, in Denmark, Finland, Iceland, Norway, and Sweden, it’s a tradition to also have a calendar in the form of a radio show or TV show.

There’s also a musical Advent calendar app from Naxos and design and coding advice web in the digital 24 Ways Advent calendar, which dispenses design and coding advice over the 24 days leading up to Christmas. With the emergence of voice calendars, there are ways to use Alexa as an Advent Calendar.

And, there are some places around the world that stage living Advent calendars. One such location is the English city of Henley-on-Thames. The most expensive advent calendar.

The most expensive advent calendar.

For some reason, in 2018, Mondial Pink Diamond Atelier unveiled the most expensive Advent calendar in the world. This handcrafted piece took 18-months to create and contains “specially selected, natural Australian timbers and embellished with precious gemstones, gold, and silver as well as hand-made, crystal chandeliers.”

How much is this calendar worth? Just a cool $4 million.

The most massive advent calendar.

According to Guinness World Records, “The largest advent calendar is 71 m (232 ft 11 in) high and 23 m (75 ft 5 in) wide and was built at St Pancras station, London, UK, to commemorate the station’s refurbishment in December 2007.”

On the other end of the spectrum, students and members of the University of Regensburg’s micro-and nanostructures group built the smallest Advent calendar in 2007. How small? Well, it would take five million of these calendars to fill a postage stamp. How to start an Advent calendar.

How to start an Advent calendar.

If you want to start your own Advent calendar, you may come across two different trains of thought. The first is that you would start with the highest number and countdown. In other words, you would count back from 24 to 1. The second is the calendar would begin with one and work up towards the highest number.

“If we are to use the historical context, it seems that the proper way to work through an advent calendar is starting on with the box labeled: one,” writes Kaitlyn Wylde in a Bustle article. “The point of the calendar is not to countdown, but rather to count up towards the days before Christmas.”

“Think about it this way: if you were going to use candles for your advent calendar, you’d want to end up with 24 lit candles, not one,” adds Wylde. “So, work your way up through your print calendar.”

With that out of the way, you next want to find an advent calendar. “The simplest can be posted on the wall, the fridge, or anywhere in your home; others range from tabletop devotionals to themed and decorative choices,” states DaySpring. Depending on your taste, these can be traditional or modern calendars that have already been made for you.

Personalizing your Advent calendar.

If you’re into DIY, you can also make your own Advent calendar. It doesn’t have to be too complicated. In fact, you want to keep things simple. The key is to make sure that you have the correct dates that align with the current calendar year. After that, you can use boxes, envelopes, or holiday shapes to represent the “dates.” You can then decorate them and fill them with whatever you like.

There are also digital Advent calendars, such as MyAdvent. You can upload whatever images you like and then add your own voice message or video for each “date” of the calendar. You can then share your calendar with family, friends, employees, or customers via email, social media, or a unique URL.

Regardless if you’re creating your own physical Advent calendar or using an online version, you’ll also want to personalize it. For example, you could add events and activities to each day of the Advent.

The addition of an advent calendar to your holiday celebrations might be any activity that is already scheduled in your December calendar plans — such as holiday parties or movies on TV. It’s an effective way to prevent scheduling conflicts during the hectic holiday season.

Finally, you don’t have to wait until the holiday season to use an Advent calendar. You could apply the concept to count up to a family vacation or product launch at your business. Each day leading up to the big event could include items to generate buzz. Let’s say your family is going to the beach. The four weeks before departing each day of the calendar could consist of things like sunscreen, sunglasses, and flip flops.

What to Do When People Show Up Late to Their Appointment

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Try as you might to get customers to arrive on time to their appointments, you’ll always end up with a few stragglers. How you handle these inconveniences says a lot about your culture and customer service. 

Do you let people show up late repeatedly? Do you tear into them for it? Neither are the right approach. Here’s how to handle delays effectively but tactfully:

Ask About the Cause

Confront late customers about what caused them to be late. Was there more traffic than anticipated? Did they simply forget? 

Questions are a soft way to get your message across. Plus, they help you discover trends that cause customers to be late. That way, you can address them across your customer base. 

For example, if you have several customers forget their appointment times in a given month, start sending out more or improved reminder messages. If customers are late because they can’t find your business, add clearer directions to your website and check your location on Google.

Take Care of Timely Customers

Interspersed with your late arrivals will be customers who show up on time. Reward those who adhere to the schedule by serving them promptly. Otherwise, they may feel punished for another customer’s tardiness — and think the tardy customer has been rewarded for their lateness.

Don’t be afraid to swap appointment times. This benefits the customer who showed up on time while still giving the late customer a spot in line. That way, you’re not missing out on revenue or letting bad behavior go uncorrected. 

Give a Fair Warning

No business can afford to deal with chronic tardiness. When you have a customer arrive late, give them an honest warning. This will inform them that repeated tardiness won’t be tolerated. 

Before you do this, make sure you have a late policy in place. An existing policy will hold weight; an in-the-moment approach won’t. Go through the details of your policy together so there’s no question as to whether a late customer understands it. 

The bottom line is, you can’t enforce a rule that doesn’t exist. Establish a policy that’s firm enough to be convincing, but not so strict that it scares customers away.

Issue a Penalty

For late customers to take your policy seriously, it needs to be tied to consequences. You could charge late fees, but a better approach might be to force late arrivals to reschedule. That way, they don’t disrupt your schedule and can’t refuse to pay the price. 

Be firm but fair when issuing a penalty. People who are only late once every couple of months deserve some leniency, but customers who inconvenience your business every time do not.

Remember that you also have a right to refuse service to problem customers. If it’s costing you money to maintain a relationship with a customer who is always late, it may be time to cut ties with them.

Keep Things Moving

A rule of thumb for appointment-based businesses is that customers will respect your time if you respect theirs. If your wait times are long and showing up on time for an appointment does no good, you can’t expect customers to adhere to a strict schedule.

Even when customers show up late, do your best to keep things moving. Show customers that you value their time by being prompt and apologizing for any delays. Look for ways to reduce wait times and improve efficiency so you can hold customers to a higher standard.

Help Them Find a Time That Works

If a customer can’t seem to make a certain time slot work, offer ones that might. They may, in fact, suggest this themselves.

Rescheduling on site ensures that a return appointment is made. Not only does doing so net you recurring revenue, but it’s good customer service. Walking them through available times and inputting information yourself comes across like a favor. 

Cut Appointments Short

If a customer is five minutes late, consider ending their appointment five minutes early. Not only is it fair, but it keeps late arrivals from pushing back other appointments. 

Let’s say you’re a dentist and a patient arrives a half hour late. You have a full waiting room but still want to take care of your customer. You might do a quick clean and then book them another checkup sooner than you otherwise would. 

Send Them Off With a Reminder

Not every late customer is at fault. Neither you nor they can control traffic patterns or stop family emergencies. But you can send customers off with a reminder to leave home a little earlier for their next appointment. 

If your late policy uses a “strikes” system, do this in writing. That way, you can enforce a consequence next time without worrying about the customer claiming they were never warned. 

The reality is, you’ll never completely eliminate late arrivals. But don’t let “good” be the enemy of “perfect.” Help your customers be on time, and many of them will discover that being late doesn’t benefit anyone. 

Why You Should Always Verify Appointments (And 5 Ways to Do So)

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Why You Should Always Verify Appointments (And 5 Ways to Do So)

Getting customers to book appointments is one thing. Getting them to keep those appointments is another. In the never ending tug-of-war to get customers through your doors, take the time to verify each and every appointment.

Verifying appointments ensures they run more successfully. Customers are more likely to adhere to their appointment times, and you can keep operations running smoothly day after day.

Sounds great, right? Let’s dig in.

Why Verifying Appointments is Important

Verifying appointments has a number of external and internal benefits. This simple action can:

Reduce Cancellations

Cancellations do nothing but waste time. When you plan your schedule around appointments, you don’t have flexibility for anything else. The trade off is that you get guaranteed customers — until they decide to cancel.

Verifying appointments urges customers to honor their commitments. The more who actually do so, the more consistent your company’s revenue, and the better you can stick to your schedule.

Encourage Timeliness

People are forgetful. Customers can lose track of time or forget they’d booked in the first place, resulting in late arrivals. These push back other appointments, which stresses out employees and can frustrate other customers. 

By sending out verification messages, customers will be reminded of their commitments and be more inclined to arrive when they should. Timely appointments allow operations to run flawlessly.

Improves Brand Image

Show each customer that they mean something to your business. By reaching out to them in between the time they set the appointment and the time they arrive, you show how much you appreciate them. 

Be careful not to be too clingy. Too much contact can be off putting. Consistent contact at the right frequency, however, can be reassuring and motivating for customers, especially those on the fence about their appointments.

Solidifies Your Schedule

A well-organized day is a productive day. By verifying customer appointments, you make it easier to stick to your plan each day. When customers don’t show up, your mental bandwidth is spent trying to put together a new plan. 

By sending verification reminders, you’ll also receive cancellations and postponed appointments. While these are never good news, be glad you’re learning about them sooner rather than later. The fewer last-minute surprises you can avoid, the better.

Easy Ways to Verify Appointments

Appointments can be verified in multiple ways. Choose the one that works best for your business. Reach out through more than one channel only if you’re not getting a response.

1. Email

Send a confirmation email with the customer’s appointment information. Make sure to include the appointment date and time in large, bold lettering that’s easy to see. Below, include your cancellation policy, contact information, and anything else that might be useful.

With this route, you can also send promotions and coupons that can convince customers to book return appointments. Be judicious, as too many messages in their inbox will earn you a one-way ticket to the spam folder.

2. Text Message

Sending a text restricts the amount of information you can send, but it’s a more direct form of communication. In fact, customers are 35 times more likely to view a text from a company than an email. 

Be sure to get a phone number from customers when they book online. Give them control over whether they receive verification texts. Some cell phone plans charge by the message, so don’t assume everyone wants to receive them. 

3. Phone Call

Verifying appointments over the phone requires the most effort from employees. Assuming customers do answer the phone instead of letting it go to voicemail, employees need to be ready for any questions or concerns that may arise.

Despite your urging to the contrary, some customers will hold off on said questions until the last minute. You might have to recite your cancellation policy on command, or change around appointment dates for customers who failed to plan ahead.

While less efficient than other means, phone calls do offer a great opportunity to reschedule appointments that customers can’t make. Give your team members a customer service refresher if you’re going to issue appointment reminders through this channel. 

4. Social Media 

You might have customers who prefer to contact you on social media. If so, sending them verification messages through the same channel makes sense. 

Beware that other customers may consider business outreach on these platforms inappropriate. Unless customers have previously reached out to you on these sites, sending appointment reminders through them should be a last resort.

5. Snail Mail

The slowest and most expensive delivery option, good old fashioned mail can work in some instances. For example, if your business caters to an older demographic, they may prefer to receive their reminders in the mail.

With that said, sending promotions and coupons through the mail isn’t a bad idea. Customers tend to take them more seriously than marketing emails. Consider starting a referral program in which a customer can get a discount for bringing in a coupon and a friend. 

Keep in mind that you can stagger your verification messages, in case the first one doesn’t get a response. Two weeks in advance you can send out an email, and then one week later send a reminder text. The day of, make a quick phone call or send a message through social media if you still haven’t received confirmation from the customer. 

Get to Verifying

The sooner you start verifying your appointments, the better for your business. You’ll realize more consistent revenue, and your customers will appreciate having a slot saved for them. Start locking in your appointments today. 

9 Courtesies Every Customer Will Appreciate

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Getting customers to make return appointments is just as important as attracting them in the first place. Just look at the numbers: It can cost up to five times more to acquire a new customer compared to retaining one you already have. 

The question now is, how do you keep customers coming back? The way you treat them during appointments plays a big role. Here are nine appointment etiquette tips you can use to improve your customer retention:

1. Keep Appointments On Time

Businesses always stress the need for customers to arrive on time to their appointments. Remember, this is a two-way street:

Do your best to keep overtime appointments to a minimum. If a customer shows up early and is forced to wait later than their appointment time, they’ll wonder why they bothered to arrive when they did. 

Appointments run long for all sorts of different reasons. Perhaps your default appointment duration is too short. Maybe it’s time to hire another employee. Poor communication between the front- and back-office staff could be to blame.

If appointments do run long, don’t rush your customers. Simply do your best to keep things moving, apologize for their wait, and make it right for next time.

2. Remember Names and Personal Details

Your customers are more than just statistics and dollar signs. Make an effort to connect with them as soon as they walk in your door. 

A simple way to do this is by remembering their names. Referring to customers by name breaks down emotional barriers they may have. 

If need be, pull up their chart in advance to refresh your memory. Record personal tidbits they tell you, such as their job or their hobbies, so you can better connect on subsequent visits. And remember, a friendly smile goes a long way. 

3. Engage With Every Customer

A friendly “hello” is not enough to keep a customer coming back. Engage in small talk with every customer.

Don’t expect customers to be the ones to strike up the conversation. Have talking points in your back pocket, such as what’s going on around town or the backstory behind a piece of art on your wall. 

Just as important as engaging with customers is knowing when to hold back. Don’t be rude, but do realize some customers prefer peace and quiet. Read their body language to know whether or not they want to continue the conversation.

4. Be Casual but Professional

Customer relationships, no matter how strong, are different than friendships. While casual conversation can help them feel at ease, don’t make the mistake of confusing casual with unprofessional.

Remember, you represent your company. Act unprofessionally, and they’ll opt to go elsewhere.

Never gossip about your employees or other customers. Don’t act rude or childish, even if you’re having a bad day. Steer clear of conversations about religion and politics, even if you know they agree with you. 

5. Send Reminders

Life gets busy, especially in 2020. Even if a customer has booked an appointment, there’s a chance they’ve forgotten about it. 

The day of the appointment, send them a reminder email or text. Invite them to respond with questions, change their appointment, or hop on the phone. 

While you don’t want to discourage anyone from attending their appointment, most people want to uphold their commitments. Even if a customer does need to cancel, they’ll be more likely to come back if you handle the process efficiently and with grace. 

6. Keep a Clean Space

Nobody wants to sit in a filthy waiting room or use a crusty old bathroom. Keep your office space neat and tidy, and it won’t scare customers away.

Go the extra mile: Once your space is spic and span, you can add amenities, such as a kids’ play area or a coffee bar. When in doubt, ask your customers what they need to be comfortable while they wait.

7. Focus on the Job

No matter how friendly you are, the truth is that your customers do business with you because you get the job done. In customers’ minds, quality service always beats bells and whistles.

Check in at least quarterly with every team member to ensure that they understand their role. Double down on your training processes, even for veteran employees. 

While your employees are on the clock, make sure they’re focused on their work. Post guidelines about inappropriate uses of company time, such as personal cell phone use. Implement consequences for repeat offenders. 

8. Ask for Feedback

Ask your customers: How was their experience? What did they like about it, and what could you have done better?

Even if someone is blown away by your service, they’ll appreciate your thirst to improve. And someone who’s totally dissatisfied may be brought back by a promise to act on their feedback. 

What’s important is that you actually make changes your customers suggest. Feedback shouldn’t be a formality. If you can’t implement something, explain why and thank the customer for their input. 

9. Be Transparent

Be honest and overly communicative with your customers. If you ask for their personal information, let them know why you need it. If they don’t actually need a service they think they do, tell them that. 

Beware that customers can be unforgiving. If they feel that you weren’t fully transparent with them, they may not give you a chance to make it right. The bottom line is, not all customers will come back for more. But if you practice these courtesies, you’ll be surprised at just how many of them do.

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