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How to Use Appointment Software to Get More Customers This Fall

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How to Use Appointment Software to Get More Customers This Fall

The lazy days of summer may have come to an end, but that doesn’t necessarily mean you’ve seen the wave of new customers you expected. If your fall has been less busy than you’d hoped, rest assured that you can put together numerous customer acquisition programs with great success.

All it takes is a little fall flair to get those new customer numbers high even as temperatures drop. This article offers solutions you can implement to keep your business growing through the changing season.

Spruce Up Your Platform for the Season

Start by giving your online appointment system a seasonal makeover. Add some fall colors and designs to your website and online appointment portal. Colorful leaves, pumpkins, and hot chocolate mugs are always appealing visuals.

In addition to adding a festive theme, this is a great time to make sure your appointment software is running smoothly. You can put together the best customer acquisition program and still put off newcomers with a poor user experience. Ensure your site loading times and mobile interface aren’t discouraging would-be visitors from patronizing your business.  

Hold Some Holiday Events

A lot of seasonal buzz will be focused on the two major holidays coming up this fall. Use these days to your advantage. Businesses have historically found a lot of success gaining and retaining customers by putting their own twist on annual holiday traditions. 

You can have a lot of fun with Halloween. Your business can put on a trunk-or-treat event where families in costume can get a discount on their next appointment. If you’re open during business hours on Halloween, you can provide a free service upgrade to anyone who shows up in costume. These festive events can attract new customers to your business who are excited about the season. 

Thanksgiving is up next, but most businesses will be gearing up for Black Friday. While the day after Thanksgiving is usually a monstrous day for retailers and e-commerce, you can take advantage of all the busy customers by putting on an event of your own. Perhaps first-time customers can get 50% off of their Black Friday appointments.

Set Up Fall Promotions for Appointment-Setters

Not every single event you hold during the fall has to be oriented around a holiday. There are plenty of other autumnal promotions you can put on for appointment-setters.

Leveraging your social media is always a great way to bring in new customers. For example, you can put together a fall-themed hashtag to share. Anyone who creates a post with the hashtag can receive a coupon code that can be used with your online appointment software. 

Another promotion that fits the fall theme is a food drive. Have customers bring in canned food that can be donated just in time for the holidays in exchange for appointment deals. 

Fire Up Social Media

Speaking of social media, maintaining a few pages of content helps your business be more discoverable. There are plenty of fun fall ideas you can use to create new posts for the season to capture the attention of new customers. 

A nail salon can use Instagram to post pictures of its new designs. Clever hashtags and audience targeting can get new people in the area interested in checking out your services. Include a link to your online appointment software in the post — or at the very least in your account bio — so prospective customers know where to find you. 

Jump on the Local Bandwagon

In many cities and towns, fall is a time for sports. There are communities that will go all-in on their support for local high school or college football teams. These are large bandwagons your business can jump on as you seek fall success.

Let’s say you operate a hair salon, one of the most popular businesses that rely on appointments to thrive. You could offer the local team discount haircuts as a way to show your support. Place a banner in your shop window, and you’ll have plenty of parents and fans flocking to your doors to reward your support for their team.

To go the extra mile, you could also put together a program that donates a portion of profits to the team you’re sponsoring. Your business will transform into a community pillar that supports one of your town’s most treasured fall pastimes. 

Update Your Blog

Written content is a great way to draw in new customers. Quality blog posts will boost your ranking in search engines such as the almighty Google. When consumers make searches regarding your industry, they’ll have an easier time finding you and being lured into making an appointment.

There are plenty of fall themes you can use to update your blog with some new posts. A dentist’s office can write about the most tooth-friendly Halloween candy and how to keep your teeth clean while still enjoying your treats. A nail salon could tout new polishes in autumn leaf hues.

With every blog post, add a link that will direct readers to your online appointment software. Add it to a call to action for the best results. You can also track your blog metrics to see which posts are successfully bringing in new customers so you can replicate that success in future articles. 

Autumn is a beautiful season, and it will be even more enjoyable when your waiting room is full of new customers to serve. Put together the right combination of these tips, and you’ll be raking in new customers like leaves. 

8 Fall Activities Every Team Will Enjoy

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Fall is the best season of the year. The kids go back to school, and the weather cools down to a bearable level. But as workers break out their sweaters and jackets, they may need a boost before winter.

Team-building activities can provide this energy for your company. They’re a way for employees to renew their motivation and tighten the bonds of teamwork. After a summer of vacations, they glue everyone back together.

With that said, seasonal team-building events are key. Solely doing evergreen activities won’t provide the same spark. These activities are especially suited to the fall:

1. Take a camping trip.

Fall is one of the best times to go camping. You don’t have to worry about sweating so much or freezing to death. Plus, the mosquitos are gone, so the bug spray won’t be flowing heavily. 

If you take your team camping this fall, assess everyone’s comfort level. Some people may be thrilled, but others may be apprehensive. 

The good news is, camping doesn’t have to be hardcore. Cabins may be a better move than tents. The more experienced campers can always rough it on their own time.

To round out your trip, choose at least one of these outdoor activities:

  • Hiking
  • Fishing
  • Bonfires
  • Singing
  • S’mores 

Nothing helps people unwind like getting outdoors. And there’s no better time than fall to do it.

2. Visit a corn maze.

Another delightful outdoor fall experience is a corn maze. This classic activity provides some healthy competition in a low-pressure setting. 

Employees can do their best to get out of the maze in the fastest time. For maximum team-building value, try it in teams. Assigning roles like “scout” and “navigator” reminds participants everyone has a part to play. 

While you’re there, why not have a picnic? Bring along food and drinks to unwind after everyone exits the maze. 

3. Go apple picking.

Get your baskets ready for this team-building activity. Heading to an apple orchard is yet another way to enjoy the spoils of fall. 

At an apple orchard, you can collect bushels of fruit. But there are a variety of other things you can do as well. You can shop for different products, take a hayride, and get some cider. 

This experience makes for great family fun. Encourage everyone on the team to bring their kids and spouses along for the fun. 

4. Carve some pumpkins.

Now that it’s pumpkin season, help your team get their creative juices flowing by carving up these squash. Head to a pumpkin patch, and grab a big pumpkin for each person.

For a competitive aspect, announce a caving contest. After an hour or two, get everyone together to vote on their favorites. 

Afterward, these pumpkins can make great decorations for the office. Put them beside your front door, or in a conference space where everyone can admire each others’ work. 

5. Head to an Oktoberfest celebration.

Oktoberfest occurs from late September to early October. Chances are good that there’s a celebration happening in your area. Why not take the whole team out for some hearty food and beer? 

 If you can’t find a celebration near you, you can always throw one yourself. Cook up some German favorites together, or host a cooking competition. Make it a potluck for sake of variety.

Make your Oktoberfest celebration a party by playing trivia games related to the occasion. Does anyone know when the first Oktoberfest was celebrated?

6. Rake leaves for your community.

Looking for a way to have fun while helping others at the same time? Sign up to rake leaves for local businesses or elderly community members. Doing so unites your team around a common cause while giving them some exercise.

Maybe someone in your group knows someone who needs help with the leaves. If not, you can partner with an organization oriented toward community service. Senior citizens, people with disabilities, and nonprofits could certainly use the help. 

Nothing feels better than making a difference for others. Ring in the season by doing it together.

7. Do a Halloween escape room.

Your team is full of smart cookies. Put your puzzling skills to the test by heading to an escape room. Find a Halloween-themed one to fit with the season.

Be sure to book a time around Halloween before things fill up. Work through the clues together without scaring yourselves into a tizzy. Do it in record time, and your team will earn a spot in the escape room’s record books.

8. Go to a Haunted House.

As another suspenseful activity, you can go to a haunted house this season. Even the calmest of your colleagues will have trouble holding it together. See who’s the most scared, and make memories you can laugh about for years to come. 

Don’t let the season go by without a bit of team building. It doesn’t take a lot of planning to enjoy each other’s company. And whatever your team’s preferences, fall has something fun for everyone.

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