All posts by Choncé Maddox

8 Steps to Planning Digital Content in Less Time

By | Scheduling | No Comments

I’m a planner. I love writing things down and preparing myself for the work week in advance. Still, as a content producer myself, planning website content isn’t always an easy task.

When you do finally force yourself to sit down and start planning content for your website, blog, email list, etc. it can be a very time-consuming process. If the major brain dump method doesn’t work for you either, check out these 8 steps to planning digital content in less time.

Step 1: Use Current Copy as a Foundation

The best place to start is to look at your existing content for your business. Even if it sucks, you have someplace to start. Look at analytics to see which content resonated well with your audience and what didn’t.

For example, if you’ve been getting some great feedback on social media for a particular article, see if you can expand on the subject and plan to produce some follow-up content in the future. Keep a running list of topics whenever you gain inspiration or think of ideas that could be useful. It only takes a few minutes to do this each week and it’s the best way to jumpstart the content creation process.

Step 2: Make Sure You Understand Your Audience

Don’t waste time planning digital content before you get to know your target audience. Interact with them on social media, ask your email list questions, save helpful feedback, and ask your audience to a short market research survey every few months. 

This will help make the content planning and creation process much simpler because you’ll know who your audience is and what they want. Sometimes, I practically drive myself crazy trying to brainstorm content ideas. Ever since I started asking my audience what they wanted to see and listening to their recommendations, the digital content planning process has been pretty painless and quick.

If your audience is telling you multiple things, segment your website visitors into the primary, secondary, and tertiary audiences and determine how you’ll address their needs in future content types.

Step 3: Use a Calendar to Map Everything Out

If you’re planning digital content without a calendar, you’re doing it all wrong. Using a calendar tool can help you stay organized and begin to work ahead.

I like to set up days dedicated to brainstorming, outlining, creating/scheduling, polishing, and promoting. Yes, the content production process is pretty tedious, but having a solid plan laid out in writing can make all the difference.

Coming up with headlines and outlines at this stage is very important. It’s interesting to note that doing this in advance will literally cut a lot of time out of the content creation process and keep you focused so you can finish and release your content more efficiently.

By storing everything on a digital calendar, you can set reminders to hold yourself accountable for meeting specific deadlines and allowing yourself enough time to prepare what you need to complete the content.

Step 4: Work With Others

Ask others to help you research, edit and review when you’re planning digital content. This will save you a ton of time. For example, if you’re writing for search engines or trying to rank some of your web pages, you may want to have someone do SEO research. 

If you’re producing social media copy you may want to have a consult with a social media marketing expert to help you come up with a clear strategy so you don’t waste time making rookie mistakes.

This can be ongoing or just a one-time thing depending on your needs.

Step 5. Storytelling vs ‘Storyselling’

You don’t have to use your website to merely tell your own story. The stories that matter are those of the people who have used your products and services and found them beneficial.

Nobody is interested in knowing how wonderful a business you have. Give your audience results and evidence. The language you use should speak to them. Offer your products as the solution to their products.

One of the easiest ways I work storytelling into my digital content planning process is to simply be authentic. When I experience things or have conversations that I believe could be pivoted into inspiring content for my audience, I add the idea to my content calendar with a date and a brief outline. In less than 2 minutes, I have quality content planned that I can produce quickly.

Step 6. Write For Search Engines and Humans

SEO is important. However, crowding your content with too many keywords can only render it unreadable. Include the keywords as naturally as possible to avoid coming out as a robot. If anything, you don’t have to stick to your specific keywords. Use variations that will still give the same meaning.

As you’re planning your content for the web, it helps to determine a focus keyword ahead of time so you know what to base your content around. I like using the Google Adword Keyword Planner tool because it’s free and easy to use when you’re researching keywords and narrowing them down.

Step 7. Have an Action-Oriented Copy

All of your content should have a goal behind it. It’s likely that you want to help turn readers into leads and paying customers. To do this, you need to make sure you plan out content that has a clear call to action.

This will prompt your audience to do something. This is something I failed to do in the beginning stages when planning content for my business and I regretted it. It’s important to focus on providing value, but you also want to let people know what you want them to do. Is it to call you, email you, or make an online purchase? Show them the step they need to take next. Provide links or email address so that they can find it easy to reply and take action.

Step 8. Make It Visually Appealing

Content and visuals go hand-in-hand. When you’re planning digital content, be sure to include ideas for illustrations, charts, and images to support the text. Alternatively, use testimonials, bulleted lists or larger pull quotes. Divide sections with subheadings and use short paragraphs.

Again, planning all this out on a calendar will help you stay organized and on track. Remember, you don’t have to actually follow through will all of your ideas for content, images, SEO, etc. All you have to do is jot them down and organize them. 

The whole process can be done in under 20 minutes weekly or once a month as a huge content overhaul.

Do you plan out your content at all for your business? If so which one of these steps to you find most valuable?

 

Originally posted here.

Productive Things to do During Downtime

By | Scheduling, Time Management | No Comments

Even the busiest workers have a noticeable amount of downtime. Yet, there are ways to still accomplish productive things in that downtime. Whether it’s been scheduled or it’s your body’s way of saying “slow down, take a break” downtime during your workday can often be used as an opportunity to tie up loose ends and be productive with low-effort tasks. Here are 5 productive things you can do that make you feel good whenever you find that there’s downtime in your schedule.

Exercise

Exercise has a ton of benefits which is probably why successful people make time to stay active. While I used to find it easy for me to get lost on YouTube to start binging Netflix during my downtime, I started breaking up my day to exercise during the early afternoon slump instead. Exercise will help you stay healthy and keep your mind sharp and motivated to crank out some more great projects during the remainder of the workday. It doesn’t require a huge time commitment either. Even if you only have a few minutes, you can go for a walk around the corner or do a few exercises before starting back up again.

Read

It’s no secret that successful people read. The average millionaire is said to reads two or more books per month. Take the time to read blogs, news sites, fiction, and non-fiction during downtime so you can soak in more knowledge. If you’re often on the go, you may want to try audiobooks or listen to podcasts for fun or to learn about things like personal development, personal finance, or entrepreneurship.

Network

Networking can be valuable when done correctly. It shouldn’t always be your main focus but it’s important to squeeze in time to attend networking events and reach out to other either online or in person. Downtime is the perfect time to do some networking, maintain current relationships or follow up with people you’ve reached out to previously.

Open and Respond to Emails

Checking emails throughout the day can be tempting, but it’s an easy way to waste time and energy. I check and respond to my most important emails when in the morning and toward the end of the workday. I save the rest for small moments of downtime when I just need to do something easy and catch up. Managing emails can definitely become overwhelming if you don’t take time to stay caught up throughout the day. However, this doesn’t mean you have to waste time by checking in every 10 minutes. Focus on what’s important throughout the day, then save the rest for downtime.

Reorganize Your Calendar

Unexpected downtime like a meeting cancellation can be a great time to look at your calendar to make sure you’re on track and even plan for the next day. Planning your days in advance is one of the best ways to stay organized, motivated, and get a lot done. Successful people don’t waste time wondering what they’re going to do and when they’re going to do it. They already have a plan scheduled out and ready to execute. If you are experiencing way too much downtime throughout the day, you may want to reorganize your calendar and make sure you’re working efficiently and making the best use of your time.

 

What productive tasks do you do during downtime?


Originally published here.

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