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3 Reasons Scheduling Software Can Help Businesses Build Camaraderie With Customers

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3 Reasons Scheduling Software Can Help Businesses Build Camaraderie With Customers

There isn’t a single business on earth that can survive without customers. Even business-to-business companies need a reliable client base in order to stay afloat. While your products and services are extremely important, your highest priority should always be to take care of your customers.

One of the best ways to develop a strong relationship with your customer base is to value and respect their time. Each interaction with a customer is a chance for your brand to express that respect for customer time and attention. This will in turn foster camaraderie and loyalty over an extended period. 

To provide more value to your customers and honor their time, scheduling software is your go-to solution. Here are three reasons why implementing a scheduling software solution is the right choice for your business:

1. Customers Appreciate a Straightforward Experience

Clients will appreciate that you’ve prioritized making scheduling easy for them. It’s a simple gesture that shows that you care about their experience and want to make it better. Improving appointment scheduling doesn’t have to be difficult, either. All you need to do is enable online appointment software, and you’ll have already made a dramatic improvement. 

Being able to book appointments online opens up so many doors for customers. They no longer have to stay on hold to inquire about availability or wait until 9 a.m. to book the next available slot. Online appointment software is functional 24/7, meaning customers can always check or adjust appointment times based on their personal schedules. 

Scheduling software also speeds up the check-in process at the beginning of an appointment. When all of their appointment information is already booted up online, customers can show up mere minutes before their appointment starts and be welcomed in promptly. 

Leaving an appointment is also more straightforward. Customers can pay in advance through the scheduling software itself and book a return visit on their own time. Clients will never have a quicker or more painless appointment experience. 

2. Customers Will Know They Can Rely on You

Online appointment software makes your business seem reliable. When customers feel like they can depend on your system of operations, they’ll be more inclined to stick around for the long haul. Customer retention is one of the most valuable metrics your business will ever track, and the improvements you’ll make in that area alone make scheduling software worth every penny.  

If your company is constantly messing up appointment times and leaving callers on hold for lengthy stretches, you aren’t developing a reputation as a very reliable brand. Customers will view your business as a last resort rather than a superior option.

When you build in buffer time, scheduling software can also help your business prevent appointments from running long. Its automated notifications will likewise discourage late arrivals. These two actions will lead to a more fluid appointment experience for everyone. Customers will be more willing to book multiple appointments if they’re confident that your business will work with their schedule and make sure they get in and out on time. 

3. Analytics Enables Loyalty Programs

Membership programs that offer special benefits and rewards are a surefire way to build camaraderie between your business and its customers. Rewards foster a desire to book multiple appointments over an extended period, boosting your retention rates and yielding more revenue. A good rewards program can also set you apart from your competitors, even if they offer similar services (as is inevitable in every industry).

With online appointment software enabled, businesses can look at past scheduling analytics to put together a proper rewards program and follow through with it. For example, one of your promotions might be that members get a free day of service on their tenth visit. Thanks to scheduling software, you’ll know exactly when that tenth visit is for each customer even if they happen to forget. Discounts can be automatically applied online as a welcome surprise for your loyal patrons. 

Since scheduling software is accessed online, you can attach any deals or promotions you have going on to the booking area of the software. New customers can enjoy an ongoing sale even if they weren’t aware of it previously, and they will be thankful that your business included them in the deal instead of making them pay full price. 

Remember to be transparent when collecting data. Many consumers have grown wary of companies using their information for financial gain. Be open about what data you collect and exactly how it’s being used. Make it easy for customers to change data settings if they don’t want to share certain information. This transparency alone will build a strong bond between your customers and your business. 

Online appointment software is useful for so many other things. The only mistake you can make is taking any longer to implement scheduling software into your business. Your customers will be even more grateful than you will be for the changes you make with this technology. 

7 Leadership Strategies that Build Trust with Your Remote Team

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7 Leadership Strategies that Build Trust with Your Remote Team

The infrastructure of any solid relationship is trust. While certainly true in every sphere of your life, it’s essential in the workplace. After all, it’s been found that employees working in high-trust environments have reported:

  • 76% more engagement
  • 74% less stress
  • 70% more alignment with their companies’ purpose compared to employees in low-trust environments
  • 50% higher productivity

Moreover, numerous studies have found that trust is critical to team success. And, this is most true as remote managers are struggling with trust issues during COVID-10. Thankfully, you can use the following 7 strategies to turn this around.

1. Mitigate your team’s stress.

According to author and leading trust expert Paul Zak, stress is one of the most forceful oxytocin inhibitors. Why’s that important? Well, oxytocin is the hormone that’s responsible for social and romantic bonding.

As such, this chemical is kind of important when building trust with your team. Specifically, it helps teams work and grow together. And that can completely transform the workplace for the better.

“In my research, I’ve found that building a culture of trust is what makes a meaningful difference,” wrote Zak. “Employees in high-trust organizations are more productive, have more energy at work, collaborate better with their colleagues, and stay with their employers longer than people working at low-trust companies.”

“They also suffer less chronic stress and are happier with their lives, and these factors fuel stronger performance,” he added. So, yeah. This just makes sense.

But how exactly can you reduce workplace stress?

For starters, stop micromanaging your team. Instead, grant autonomy by letting them work however and whenever they want. Since they’re currency WFH, this is key since it can make work-life integration easier — like juggling work and homeschooling their kids.

Additionally, make it a point to communicate with them regularly. Regardless if it’s a quick phone call, weekly Zoom check-in, or through Slack, this gives you a chance to acknowledge them or address any concerns.

What’s more, you should make yourself available so that you can provide guidance. For example, if they’re struggling with time managementwhich is a stressor that 46% of employees, then offer advice on how they can fix this problem.

You should also encourage them to take time off and be respectful of their boundaries. That means not bombarding them with messages when they’re off-the-clock. And give them access to mindfulness apps like Calm.

2. Serve up the feedback sandwich.

Giving credit where it’s due is a proven way to build trust in the workplace. In fact, a Globoforce study found that those who received recognition from their leaders recently were significantly more likely to trust them (82% vs. 48%).

Here’s the thing, though. Eventually, singing your team members praises loses meaning. Studies actually show that “negative” feedback (if delivered appropriately) is more helpful than positive reinforcement.

The reason? People want to learn and grow. And, they want to be challenged, not cuddled.

A simple way to achieve both types of feedback is using the sandwich method. Here you would deliver feedback as follows; positive, constructive, positive.

Why does this work? Because you’re kicking and ending things on a positive note. At the same time, you’re also delivering honest and constructive feedback.

3. Get to (virtually) know your team members.

The cornerstone of fortifying any relationship is getting to know the other person. And, by that, I mean getting to know them outside of the workplace. Even if that’s regularly meeting with them in person, it’s having frequent and informal chats with them via text, email, or scheduled “coffee” meetings through Zoom.

While you don’t want to cross any lines here, ask them how they’re doing. Inquire about their hobbies, passions, or how their family has been. It sounds simple. But, spending a couple of minutes each week getting to know each team member helps you bond over similar interests while showing that you genuinely care about them as a person.

4. Make sure that your goals, objectives, and intentions are crystal clear.

Not to be too crass here. But, this is leadership 101. Always make sure that you always do this from jump street.

For instance, let’s say that when a team member has completed their portion of a project, they must notify the project manager. That may not sound like a biggie, but what is the preferred channel here? If it’s through Slack, but they sent an email, that could cause bottlenecks and lots of ibuprofen for the headaches this caused.

In short, make sure that you share your goals, objectives, and intentions with your team. More importantly, double-check that they understand them so that you’re all on the same page.

5. Be competent but also vulnerable.

“Trust in leadership is also based on a leader’s demonstration of on-the-job expertise and ability,” writes executive coach Dina Denham Smith. “In virtual teams where people can feel disconnected, strong communication is an especially critical leadership skill, one on which your competence will be judged and trust built or diminished.”

While you certainly do not want to cause information overload, “there’s no such thing as over-communicating,” adds Denham Smith. After all, “if you don’t communicate frequently and clearly, your people will fill in the blanks with their own, usually worst-case, assumptions.” Additionally, you need to be open about your expectations and transparent “on company direction, policies, and procedures, including the decision-making process.”

At the same time, admit that you don’t have all the answers. You should even own-up to your mistakes. And, if you need help, ask for it.

“While it may seem counterintuitive, leaders who ask for help draw others to them through this display of humanness, inspire others by making them feel needed and garner trust and followers,” adds Denham Hill.

6. Freshen up your virtual events and meetings.

Even though virtual meetings have been around for years, they’ve become the status quo thanks to the COVID-19 pandemic. While an adequate way to keep-in-touch and build rapport, they’re also exhausting. However, you can spruce them up to establish trust while also bolstering morale.

If you need some ideas, Calendar Co-Founder John Hall has the following suggestions:

  • Get underway by acknowledging your team’s achievements or sharing a joke.
  • Host theme events, like a holiday party or virtual lunches where participants share their favorite recipes.
  • Conduct weekly check-ins to provide updates or ask how everyone is holding up.
  • Always follow virtual meeting etiquette, like muting your mic when not speaking.
  • Encourage silent brainstorming sessions.
  • Organize virtual team-building activities such as fitness challenges or “happy hour.”
  • Keep them engaged by challenging them. For example, you could ask how they’ve overcome a problem in the past.
  • Shake things up occasionally, like surprising them by taking a virtual field trip or inviting a guest speaker.
  • Schedule events when it’s best for your team. While you’ll never find the perfect time and date, you could poll them to see what works best for the majority.
  • Wrap each function up on a high note. For instance, you could ask positive-direction questions like, “What did you find most valuable?”

7. Be consistent.

According to Jack Zenger and Joseph Folkman, there are three elements of trust; positive relationships, good judgment/expertise, and consistency. I think that you should have an idea about the first two. So, let’s go over what consistency means.

Consistency “is the extent to which leaders walk their talk and do what they say they will do,” they explain for HBR. “People rate a leader high in trust if they:

  • Are a role model and set a good example.
  • Walk the talk.
  • Honor commitments and keep promises.
  • Follow through on commitments.
  • Are willing to go above and beyond what needs to be done.

While this may not be the most important element, it’s still essential. For example, let’s say that you penciled in a one-on-one for Thursday at 3 pm. You had a family emergency and didn’t let the team member know you had to reschedule.

Your team member arrives on time and patiently waits. After some time has passed, they email you, and you reply that you had to cancel. That’s not only disrespectful of their time; it also shows them that you can’t be trusted to hold-up your end of the bargain.

6 Fast Ways to Build Trust With a New Client

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You can probably sense when a person doesn’t trust you. Maybe they leave out information about themselves. Or they question everything you tell them.

Building trust is tough enough on your team. When it comes to clients, it can seem downright impossible. 

New clients are especially prone to skepticism. You have yet to prove yourself to them, so why should they trust you?

It’s a fair point, but don’t panic. Don’t resort to toxic positivity, which can actually push people away. 

Although it’s important to build trust naturally, there are things you can do to speed up the process. Here’s what you can do:

1. Lead with ethics and values.

Edelman’s 2020 Trust Barometer shows that trust in businesses boils down to two things: ethics and competence. Although you can’t show your skills until you’ve done business together, you can speak to your ethics.

The way to do that is to make your values clear. Any business would promote values related to competence, such as discipline. Go further by pointing out actions you’ve taken to support social causes, sustainability practices, or other humanitarian work.  

When people know what you stand for, they’re more inclined to trust you. From there, you can prove you have the other part of the equation: competence. 

2. Know your clients.

Knowing your clients may seem like a given, but you can’t make assumptions. If you assume your clients are young people, you’re likely to turn off seniors who use your service. 

Without a sense of the demographic and psychographic categories your customers fall into, you’ll struggle to provide a strong customer experience. Build avatars with the following attributes:

  • Average age
  • Gender breakdown
  • Race and ethnicity
  • Geographic location
  • Income level
  • Educational attainment
  • Hobbies and interests
  • Values and concerns

Knowing these things can help you master your branding. But more importantly, it helps you make every relationship more personal and, as a result, trusting. 

3. Be genuine.

One of the simplest ways to build trust is to be authentic. If you put up a front, your customers will see right through it. 

Genuineness isn’t something you can teach. And it can be tough to be genuine when you’re overthinking it. Simply put your best foot forward, and don’t try to hide anything. 

4. Be confident.

If you communicate to clients exactly what you can do for them with confidence, they’ll give you a shot. The reason is, confidence is contagious. If you believe in your business, then so will your customers. 

Confidence should be tempered by realistic expectations. If you’ll say anything to get clients in the door, then they’ll soon see your confidence is a facade. 

Being real but confident with customers is a matter of knowing the ins and outs of what your company can do. If you promise them something you can’t deliver, they won’t stick around after you fail. If you under-promise, they won’t be impressed. Get it just right, and they’ll receive exactly what they expected — which shows you’re true to your word. 

5. Communicate transparently.

It’s no secret that transparency is key to building trust. So when communicating with customers, give them both the pros and cons of your service.

Say you’re a boutique ad agency. You might be able to secure placements nobody else can — at a premium price. Be honest about both pieces of the puzzle.  

If you only emphasize your pros, clients will assume your promises are too good to be true. In fact, they’ll respect you for sharing the cons. Think about them as opportunities for growth. 

Once you’ve given customers the skinny, step back. Tell them what they need to know, and leave the nitty-gritty details for later in the relationship. It’s all about balance. 

6. Emphasize security. 

Sometimes, a client will need to share sensitive information with you. If there’s any question about whether that information will fall into the wrong hands, that customer won’t be keen on working with you. 

Always acknowledge that clients’ security and privacy is critical. Explain upfront how you’ll use their information: Will it be passed to the marketing team? How will it be stored? What recourse does the customer have if it’s disclosed?

Operate with integrity. Don’t ask customers to sign things they haven’t read. Walk through the highlights, leave plenty of time for questions, and be patient if the customer isn’t ready to move forward. 

Trust is the foundation of business. The sooner you can build it with a new client, the better. And if you can maintain it, they’ll be loyal to you for years to come. 

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