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A Beginner’s Guide to Intuitive Calendar Management

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Calendar Management

Entrepreneurs and business professionals have a lot on their plates. There are forms to sign, meetings to attend, and a work-life balance that’s always teetering on edge. But, while the focus of business is almost always money at the end of the day, the real currency for businesspersons is time. The adage “time is money” is more true today than ever before.

If you can genuinely harness your time, there’s almost nothing you can’t accomplish. However, mastering time management is easier said than done. A lot of effort is required to manage time effectively, as well as a solid desire to structure your life and business with extra precision.

To satisfy the time management needs of every person possible, the calendar in its physical and digital forms was made. By learning better calendar management, you can make huge strides forward in your personal time management. Here is a beginner’s guide to help you get started:

Aim for Purpose and Results

When it comes to time management, everything you do should be intentional. Don’t just fill your calendar for the sake of looking busy. You will find a lot more success by aiming for a specific purpose and focusing on results.

One way to ensure that your scheduling remains intentional is to follow a tried-and-true planning method from a time management expert. For example, the Rapid Planning Method from renowned motivational speaker Tony Robbins is crafted with intentional time management in mind.

Use an Organizational System

Once you have a good idea of how you want to use your calendar to improve time management, you need to keep it nice. If you purchase a three-ring binder but fail to follow an organizational pattern, you’re not going to get much value out of it. However, if you’re utilizing a system by using things such as tabs and dividers, you’ll find the binder to be quite useful.

Your online calendar of choice will have various options and features you can use to stay organized. One of the most common and effective options available is color-coding. This will change how your events appear based on how you want to organize them. For example, you can match work events with your company’s logo to easily differentiate them from the rest of your schedule.

The great thing about online calendars is that they are highly flexible. You can use your own combination of color-coding and organize in a way that works specifically for you. Key points to remember are not doing too much and using a practical and memorable system. Too many colors can be challenging to keep track of.

Take Advantage of Recurring Events

As you’re setting up your calendar, note any repeat events you see. For example, you might have a team huddle every Monday morning or attend a spin class on Friday nights. Instead of manually inputting every single one of these events into your calendar, you can take advantage of recurring events.

When you set a recurring event, it pops up in your calendar at an automatic interval. This can be done for monthly, weekly, or even daily activities. This will save you a lot of time when planning out your schedule, as you don’t have to input the same event over and over again manually. This also will ensure that you never accidentally miss an event because you didn’t happen to add it to your calendar once.

Recurring events are also helpful for scheduling routines. You don’t always need to put a morning routine into your calendar, but doing so for a few weeks can help you adapt to a new schedule. For instance, if you’re moving from day shifts to night shifts, you might want to plan out the specifics in your calendar with recurring events until you’re used to the new schedule.

Learn How to Batch

At this point, you should have most of your calendar squared away. You can now start working on fine-tuning your calendar to make it work even better for you. One such thing you can learn to tune up your calendar is how to batch tasks. This will condense your calendar, making it appear less cluttered while still getting just as much done.

Most people batch tasks by starting with a to-do list. This is separate from the schedule that ends up in their calendar. Once you create a to-do list, you can organize each task by function and priority. This will give you batches of tasks that can be added to larger time blocks in your calendar instead of individual pieces that have you bouncing all over the place.

Don’t Forget Buffer Time

If you’re still concerned about how to fit everything into your busy schedule without overlapping, be sure not to forget about buffer time. Adding buffer time to all of your events can be a daily life saver. More often than not, you’ll be glad you included buffer time even if you didn’t need it.

Always leave some amount of time in between your meetings and events. For example, if you have back-to-back meetings, you might try and schedule them on the hour to fit them nicely into your calendar. Including 15 minutes of buffer time in between meetings will protect you if one meeting happens to run long and threatens to make you late for the next.

If you don’t need to use the buffer time, you can always have a backup plan for how you can use that time. For example, you can do some bonus prep as you move on to your next meeting, take care of some emails, or outline your next blog post. Of course, none of these tasks are urgent, but you might as well take advantage of any opportunities you find.

Who knew that something as simple as a Calendar could be used for so much. Simply using a calendar regularly is already a step in the right direction. Add these details along the way, and time management will begin to come naturally to you, and there won’t be anything you can’t achieve.

Image Credit: cottonbro; Pexels; Thank you! 

4 Ways to Make 2022 Better than 2021

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Make 2022 Better

To be quite frank, 2021 was a really tough year for just about everyone. There was a lot of hope that 2021 would improve as the world got a grip on the Covid-19 pandemic, but different variants and new problems arising made it just as much of a challenge. As the calendar turns to 2022, we’re all looking for a better year to come.

If you want to make 2022 better than 2021, you can’t just wait idly for things to improve. You have to look for opportunities and take them head-on. You can control the direction of your ship instead of allowing the storm to carry you off. This guide will help you prepare yourself for the best year of the decade so far:

1. Make Better Plans

The first thing you need to do is tighten up your time management skills. How you use your time will directly reflect upon the success you have in 2022. Using your Calendar to make better plans will keep you active and engaged every single day of the new year.

Start by scheduling out any upcoming events you already have planned. Work schedules, holiday events, doctor’s appointments, etc. This will give your Calendar some good bones to work with.

Next, look for ways to improve the plans you’ve made. Do you need to coordinate with your team better for an upcoming work meeting? Should you reschedule an appointment so that it doesn’t take up as much of your day, allowing you to be more productive? Small adjustments like this will really add up over the 365 days of the new year.

2. Change Your Mindset

You need to start 2022 off with the right mindset, or at the very least make an effort to keep a positive one. Sure that’s easier said than done, but if you start changing your mindset in January you’ll be a new person by December. It’s high time you got rid of the doom and gloom that’s taken up residence in your subconscious.

A simple method you can employ to try and change your mindset is to use daily affirmations. These are little mantras or phrases that you repeat to yourself to keep your mind clear and your spirits high. Negative thinking and self-talk won’t get you very far, as is very evident from the years past.

An example of a daily affirmation you can use is “I can do this”. Rather than assuming that the task at hand or the global situation is too difficult to handle, you quietly remind yourself that you are capable of so much more. Whisper this phrase to yourself enough and you’ll replace negativity and doubt with courage and drive.

3. Get Out of Your Comfort Zone

The past few years it’s been a little too easy to resort to our comfort zones. Ever since sheltering in place during the beginning of Covid-19 we’ve been hesitant to dream, to do, and to discover. Getting out of your comfort zone won’t be easy, but it will set the stage for a colorful and fun year.

Take a look at the blank spaces in your Calendar and start brainstorming ways to fill them. Maybe it’s time you tried speed dating for the first time or considered taking a boxing class as part of your New Year’s resolution to get back in shape. Under normal circumstances, you wouldn’t dream of pursuing such activities, but you never know what you’re missing out on until you venture out into the unknown.

Getting out of your comfort zone is usually easier with a friend, especially if you’re moving out of your own comfort zone into theirs. For example, you might have a friend that’s an avid rock climber that’s willing to show you the ropes, literally and figuratively. You can coordinate times to go out with them and have a buddy to accompany you as you try new things.

4. Prioritize Yourself

Nothing is more important in 2022 than yourself. If you prioritize yourself this year, you’ll see lots of improvements, especially in your physical and mental well-being. Those two aspects of your life have likely been affected in a negative way due to Covid-19 and the other challenges of the past couple of years.

Look for ways to use your Calendar to put yourself first. This can be done by planning specific activities for personal development or creating habits and routines that promote wellness and growth. Here is a list of ideas you can use to fill up and utilize your Calendar while prioritizing yourself:

  • Make time to exercise every day
  • Develop a good sleep routine
  • Schedule a regular mental health day
  • Get counseling and guidance as needed from professionals
  • Set aside time for things you enjoy
  • Create a meal plan for healthier eating

Each one of these bullet points is an example of something you can do in 2022 to take care of yourself better. This will raise your mental and emotional health which will enable you to have a much more enjoyable year. Prioritizing yourself will also build a strong foundation for many years to come, not just the next 12 months.

Nobody can promise that the events of 2022 will be any better. However, you can take control of your destiny to make this year much better than the last no matter what happens. All it takes is some grit and determination even on the toughest of days. Of course, your Calendar has all the tools you need to make anything happen.

Image Credit: Artem Podrez; Pexels; Thank you!

4 Ways to Make 2022 Better than 2021 was originally published on Calendar by .

12 Time Management Errors That Will Sink You in 2022

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12 Time Management Errors That Will Sink You in 2022

Is time management a recurring goal or resolution that you make year after year? Well, you’re not alone. But, unfortunately, it’s been found that a staggering 82% of people don’t have a time management system. And, in my opinion, that can only lead to chaos.

Thankfully, this is the time of the year to rectify this problem. But, the key is to eliminate time management errors, such as the following 12 mistakes that will sink you in 2022.

1. Falling into the time management trap.

“Time management promises us that if we become more efficient, we can make space to accommodate all of our to-dos comfortably,” writes Dane Jensen for HBR. “And yet, time management is like digging a hole at the beach: the bigger the hole, the more water that rushes in to fill it.” After all, with so many demands, blocking out an hour for downtime in your calendar “is akin to setting off a signal flare announcing your capacity.”

As a result, you tackle a new project, assist someone else with their priorities, or commit to unnecessary meetings.

“This is not to say that time management has no value,” adds Jensen. “Productivity is important. But in a world where burnout is running rampant, we also need strategies for eliminating volume instead of simply accommodating it.”

So, how can we avoid the time management trap? Give the following three strategies a test drive.

Reduce the volume of tasks.

Obvious? Sure. But, a lot of us struggle with this nonetheless.

It’s recommended that you merge your calendar and to-do list to have a complete view of your commitments. Then, if you’re already booked, either decline time requests, delegate or outsource them, or reschedule them when you have availability.

Replace decisions with principles.

Too many decisions can lead to cognitive overload. As a result, you’ll feel overwhelmed and more likely to make errors. To prevent this, establish principles like “No Meeting Wednesdays” or wearing the same outfit daily ala Steve Jobs.

Use structure, not willpower, to minimize distractions.

We waste a lot of time on distractions like email or social media. Use structure to your advantage rather than draining your energy fighting against these distractions.

For example, blocking certain apps and websites when you need to focus on your most important task. Or, check your inbox and social accounts at determined intervals, such as first thing in the morning, after lunch, and before the end of the workday.

2. Not setting personal goals.

“Personal goal setting is essential to managing your time well,” states the Mind Tools Content Team. Why? “Because goals give you a destination and vision to work toward.”

“When you know where you want to go, you can manage your priorities, time, and resources to get there,” they add. “Goals also help you decide what’s worth spending your time on and what’s just a distraction.”

That’s all well and good. But, how can you actually achieve your goals? Well, here are six strategies that Angela Ruth recommends in a previous Calendar piece;

  • Take action right now. Don’t wait until the New Year, or the perfect time, for that matter, to get the ball moving. It won’t be easy, but you’ll “never achieve your goals if you fail to take action,” says Angela.
  • Consider your skills and adjust your plan accordingly. Then, for larger goals, break them down into more manageable chunks. From there, “think about what it’s going to take to accomplish each one of those tasks,” Ruth adds. “This includes looking inwardly and considering your talents and expertise,” as well as admitting your weaknesses.
  • Delegate tasks. Behind every successful individual is a team that complimented their skillsets and gave support when needed.
  • Write down a plan of action. “An action plan is a basic roadmap that you can follow that will get you to your goal,” states Angela. “This is extremely important as it will ensure you won’t miss any major steps along the way.”
  • Make sure that everything is measurable. Not only will this keep you accountable, but it will also help you track your progress.
  • Create accountability and hold yourself to it. At the get-go, you need to define your responsibilities and make them crystal clear so that you’ll follow through.

3. Making everything a top priority.

You’re undoubtedly an essential person with more than your fair share of responsibilities. But, and I can’t stress this enough, not everything is a top priority.

“Instead of believing that everything needs to be done right now, determine which actions indeed are your priorities,” advises Calendar co-founder John Hall. “Ideally, these should be the tasks that move you closer to achieving your goals.” You could also take into account “urgency, due dates, ROI, or the consequences of not completing the task or project.”

Do you still have trouble prioritizing? “Try using a priorities matrix, such as the popular Eisenhower Matrix,” suggests John. “Here, you would list all of your tasks into a four-quadrant box.” After that, you would organize them in the following ways.

  • Urgent and important. These should be considered your top priorities and deserve your attention first.
  • Important, but not urgent. Schedule these tasks when you have the time.
  • Urgent, but not important. These tasks should probably be delegated or outsourced to someone else.
  • Neither urgent nor important. Remove these items from both your to-do list and calendar entirely.

4. Fighting against your circadian rhythms.

If you’ve ever searched for time management tips, I’m positive that you’ve been told to wake up earlier. After all, the most successful people in the world, from Tim Cook to Dwayne “The Rock Johnson,” follow this practice. But, unfortunately, while I get why this could work, it can be counterproductive.

For instance, if you’re an early bird, this makes a ton of sense. You’re less likely to get distracted by waking up before everyone else. But, more importantly, this allows you to work during your prime biological time.

However, this may not be effective if you’re a night owl. Why? Because instead of working with your internal clock, aka your circadian rhythm, you’re going against the grain.

To put this another way, if you’re at peak productivity in the morning, then, by all means, wake up earlier. But, if the opposite is true, don’t force yourself to wake up at three or four in the morning.

5. Using the wrong equipment and methods.

“Everything from desks to chairs matters when you’re trying to achieve a goal,” notes the folks over at Autonomous. “Something like the SmartDesk 4 and the ErgoChair 2 can significantly help you work more productively in the office than some of their counterparts.”

I can personally vouch for the SmartDesk 4 and its excellent sit-stand function. While standing up has been found to increase productivity and combat a sedentary lifestyle, you can take a seat when you need a breather.

In addition to the wrong equipment, you may also be using improper time management methods. For example, the Pomodoro Technique is a popular and effective way to manage your time and encourage breaks. But, some feel this is too restrictive and prefer an attentive like the Flowtime Technique.

6. Being busy, not present.

“Are there obligations that must be met?” asks Deanna Ritchie, Editor-in-Chief at Calendar. “Absolutely. But that doesn’t mean you have to be doing something constantly.”

“It’s been found that being a member of ‘the cult of busy’ creates a chronic stress response in your body and mind.” Eventually, you could experience “symptoms like fatigue, insomnia, headaches, and gastrointestinal discomforts,” she adds. “You’re also asking for possible cardiac issues as well.”

“But, it’s not merely our physical well-being that we’re putting in harm’s way,” Deanna says. “There’s also a link between stress and depression.” Furthermore, this can put a strain on relationships and hinder your performance.

Specifically, when you’re busy, you miss out on new opportunities and aren’t working to your full potential. Additionally, this prevents you from effectively prioritizing your time, neglecting self-care, and failing to set boundaries.

How can you leave the cult of busy? By focusing on the present by;

  • Don’t ignore the past or future. Instead, allocate specific periods to plan and worry.
  • Do less. I’ve already alluded to this above. Try using the Eisenhower mentioned above Matrix to simplify your to-do lists.
  • Consider the opportunity cost. For example, before accepting a meeting invite, ask yourself if it’s genuinely worth the two hours of your time.
  • Let go of the narrative so that you can focus. Instead, acknowledge what’s holding you back, such as fear. Then, even if valid, imagine them as a soap bubble so that you can pop them.
  • Bring more mindfulness into your life. Make this a part of your daily life by visualizing your goals, practicing gratitude, and going for walks without your phone.
  • Stop overscheduling yourself. “If you’re not saying ‘HELL YEAH!’ about something, say ‘no,’” recommends Derek Sivers.

7. Undervaluing the time something will take to finish.

“Overachievers are especially guilty of this time-management sin,” writes Lisa Evans in Fast Company. “Thinking something will only take a few minutes, and it ends up eating up a half-hour is a common pitfall of A-type overachievers who never want to turn down an opportunity but don’t calculate how much of their time that opportunity will eat up.”

How can you avoid this? Productivity coach Kimberly Medlock suggests writing down how long each task on your to-do list will take to complete.

“If a task takes 25 or 30 minutes, it should be scheduled on your calendar,” adds Evans. “Another trick is to double the amount of time you think each task will take.” So that you anticipate a task taking you a half-hour, you should block out an hour to play it safe.

You should also map out your day either the night before or first thing in the morning. “Every 10 minutes you spend on planning saves you an hour in execution,” says Toggl CEO Alari Aho. I’ll go more detail into this in a minute, but just make sure to leave some white space in your calendar so that it’s flexible.

8. Skipping breaks.

I get it. You’ve got a million things to do and only a finite amount of time to get them done. But, even though it sounds counterintuitive, you can’t afford to skip breaks.

There’s no shortage of evidence on why breaks are so beneficial. But, the main consensus is that breaks give you the chance to reset mentally. As a result, you’ll feel less stressed and have the energy to make it through the workday.

More specifically, frequent breaks have prevented decision fatigue, restored long-term goals motivation, and sparked an “Aha” moment. Best of all? These can be microbreaks, like going for a 10-minute after completing a to-do list item.

9. Wasting time searching for documents and items.

In all honesty, this has long been a problem in the workplace. For instance, an IDC white paper published in 2012 found that information workers and IT professionals spent an average of 4.5 hours per week looking for paper documents. Similar studies show that the average office worker wastes 50 minutes a day trying to locate misplaced files and items.

The obvious solution, in my opinion, is to keep your workspace clean and organized. It doesn’t have to Mr. Clean levels of cleanliness. But, you should give everything a home and return these items to where they belong after you’ve used them. I usually do this on Friday afternoons before calling it a week.

You could also go digital and move relevant paper documents to the cloud. But, this also presents a findability issue and information overload and multitasking. For example, it’s been reported that “54% of US office professionals surveyed agreed that they spend more time searching for documents and files they need than responding to emails and messages.”

To get around this, you could turn to a unified search solution.

Elastic describes this as “a single search bar for your most-critical content — a one-stop answer shop if you will. With unified search, you can search across all your productivity, collaboration, and storage tools all in one place.” And, ideally, this solution should be;

  • Relevant. “Top-ranked content is surfaced across all the indexed sources, in a single, unified set of results.”
  • Personalized. Since everyone uses different tools, they should be customized based on the user’s preferences.
  • Secure. The solution offers security features like encryption and proper authorization to prevent cyberattacks.
  • Scalable. “A solution that seamlessly scales provides versatility and peace of mind as your search needs grow.”

10. Rigid planning.

Perhaps one of the most significant debates this side of Star Wars or Star Trek or who’s the best Chris in the MCU, is scheduling your time or going with the flow.

Here’s the thing. It’s a balancing act.

Scheduling your priorities, for example, is a must if you want to protect your valuable time. If you don’t, you might end up spending your time and energy on less important tasks. In turn, you could fall behind on deadlines or fail to reach your goals.

Having too much free time can also be detrimental. As mentioned earlier, you need to have some sort of idea of where you’re going and how to get there.

If your schedule is too rigid, then you don’t have the wiggle room and flexibility to address emergencies or unavoidable interruptions. Or, maybe you got a late start to your day because you were procrastinating. If you don’t have free blocks of time in your schedule, then you can’t adjust your plans accordingly.

11. Taking the “ready, aim, fire” approach.

“Always adopt the mindset of ‘ready, fire and aim’ instead of ‘ready, aim and fire’ approach,” writes Shawn Lim over Lifehack. “Always remember that no one is perfect in this world.” And, more importantly, we learn best from our failures and mistakes.

“You don’t have to understand every detail to start,” adds Lim. “You can start right away and figure the rest of the details which you don’t know.” After all, as long as you’re in motion, you’ll “have the edge over people who are always thinking but are not doing anything.”

At the same time, this doesn’t mean you can toss planning and brainstorming by the wayside. Instead, getting started should always be one of your top strategies.

12. Not relieving stress.

Physician and neuroscientist Paul MacLean developed the famous triune brain theory in the 1960s. While his theory has been revised, it mainly argues that we all have three brains.

“The most ancient structure is the reptilian brain, so named because it is made up of the stem and cerebellum,” explains David Hassell, CEO of 15Five. “These structures also appear in reptiles, animals that lack the more developed brain components described below.” Its purpose is to keep us protected as it regulates our heart rate and breathing.

The limbic brain is the next structure. The limbic brain is shared by all mammals “is where emotions, memories, and aggression live,” adds Hassell. It also “controls much of our behavior.”

“When we worry about our social lives and relationships, we recede into our limbic brains,” he explains.

“Finally, we humans and other primates have a specialized structure called the neo-cortex,” says Hassell. Also known as the frontal lobe, it’s “responsible for language and abstract and creative thinking.”

How does this impact time management? “When people feel unsafe at work, their more primitive brain structures are activated, and they can’t access their frontal lobes to innovate,” clarifies Hassell.

Additionally, fear “will trigger their brains to start producing adrenaline and cortisol, and their creative minds will shut down.” In short, stress management and time management go hand-in-hand.

You can use proven techniques like guided meditation and deep breathing exercises to relieve stress. Other suggestions would be physical activity and productively venting to others. Also, create a stress-free work environment by personalizing your workspace and avoiding toxic co-workers.

7 Ways Your Business Strategy Needs to Evolve in 2022

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7 Ways Your Business Strategy Needs to Evolve in 2022

The market is becoming choppier, travel is slowing down, and businesses like Lyft, Google, and Apple are postponing their return-to-office plans. How, in the midst of so much chaos, can companies expect to be able to form and cohere to a single business strategy?

The short, unsatisfying answer is that they can’t. A business strategy composed in January was probably in need of serious revision by the time July came around. This is poised to be just as true for next year as it has been for this one: COVID-19 isn’t going anywhere anytime soon, and uncertainties continue to abound. It’s time to call an audible on your business strategy in order to respond to current trends.

Here’s how you can do just that by evolving your business strategy:

1. Keep up with COVID.

This is the big, no-exceptions mantra that should ring out whenever it’s time to make a decision regarding business strategy. While major economies are unlikely to return to the harsh lockdowns of early 2020, the future trajectory of COVID-19 is something a lot of consumers are watching vigilantly. According to an ongoing survey conducted by Deloitte, some 51% of customers are concerned about their physical wellbeing when it comes to their activities, up from 47% a month prior.

Far too many businesses have been on the back foot when it comes to COVID-19, waiting for trends to appear before responding to them. Significant portions of your consumer base are taking matters into their own hands when it comes to COVID safety; if cases start to spike, they may be more hesitant to travel or perform business in person. Instead of working to accommodate those preferences as they arise, closely monitor your local and national situation and adjust your practices accordingly. If you’re not willing to take the steps necessary to make your customers feel safe and protected, they will find another business that is.

2. Complete your digital transformation.

Plenty of companies were transitioning to the cloud before 2020, but the events of that year just added more fuel to the fire. For most of the past year, developments like the rise of remote or hybrid working and virtual communication have been front and center of most companies’ business strategies. The reopening of the economy in 2021, however, has seen some businesses put a pause on their digital transformation for the time being — that’s a big mistake.

While the world may seem to be “returning to normal” for now, the future is all but certain to be one that happens online. Businesses need to transition to the cloud if they want to be ready for the next stage of digital commerce. For example, smart home and small business solutions provider Plume estimates that there will be 8.4 billion digital voice assistants in the world by 2024 — if your business is still married to brick-and-mortar operations, how effectively are you going to be able to respond to a consumer base whose primary method of purchase and research is digital voice assistants? The transitions that occurred in 2020 need to be accelerated, not halted, as 2022 approaches.

3. Don’t bet on rosy markets.

When the stock market plummeted in March and April of 2020, it seemed like the global economy was going to be in the dregs for some time. Little could anyone anticipate just how untrue that would end up being: the recession of 2020 ultimately lasted just 2 months, the shortest in US history. Growth since then has been on a sharply upward trend, and plenty of business leaders are getting ahead of themselves in expecting this growth to continue unabated for years to come.

Predicting the trajectory of the economy and the markets that comprise it is almost impossible, and there’s reason to be skeptical of those who forecast halcyon years ahead. Legendary Boston-based money management firm GMO recently predicted that the S&P 500 will have lost half of its inflation-adjusted value by 2028, for example. Don’t build a business strategy on a foundation of optimism alone. Create workflows and operating principles that can work in both good and bad times, and your business will be able to ride both the crests and troughs of whatever waves may come your way.

4. Meet your customers where they are.

In 2020, businesses had to be able to reach their customers at home if they wanted their attention. In 2021, customers were more eager than ever to get out of the house and head to businesses directly. Which of these routes is more likely for 2022? What about the 2020s in general? How can businesses expect to cope with the uncertainty of consumer behavior?

Sticking to your storefront may ultimately cause more trouble than it’s worth. Indeed, Bloomberg reports that the e-commerce industry could be worth over $16 billion by the year 2027, with few signs of slowing down in growth thereafter. There’s nothing wrong with returning to normal for a while in the next few quarters. However, don’t bet too much on brick-and-mortar making a long-term comeback. Make your way to the cloud; your customers will be waiting for you there.

Consider offering a hybrid option. You would be accommodating both customers who want a traditional in-person experience, and those who prefer to do things virtually. Be sure not to neglect the latter in favor of the former, though. Doing so is equivalent to adopting a business strategy far too near-sighted for long-term success.

5. Adjust to new social media practices.

Social media usage is booming across all platforms. However, that doesn’t mean you can just post-traditional content and expect higher levels of engagement than before. As users grow, social media trends and practices evolve. The posts that accrued big engagement in 2018 will probably not make the same kind of splash in 2021.

This is perhaps most true in the ever-growing world of social media influencers. Just a few years ago, they were objects of fascination or derision in most marketing departments. But, businesses dismiss them at their own peril. A Google-commissioned survey from Ipsos found that 40% of millennial YouTube subscribers say that their favorite creator understands them better than their friends — that level of trust and engagement is way more likely to get a customer’s attention than promoted tweets ever will. Don’t let a dynamic business strategy become sclerotic when it comes to social media.

6. Respond to changing employee priorities.

It’s not just consumers and markets who have had their trajectories changed by the past year. Your employees have likely undergone a few changes themselves. Quality of life is increasingly privileged over big salaries and flexible work over traditional office setups.

In fact, attempting to quickly re-transition to the way things were before may cause quite a bit of consternation among your team. A recent survey from The Morning Consult found that 39% of workers would consider quitting if their bosses forced them to give up remote work and return to the office. This isn’t just true for your current employees either. Prospective hires will also be expecting accommodations when it comes to remote and flexible working options. Businesses too set in their ways when it comes to cubicles and the 40-hour, 5-day workweek risk creating business strategies already out of date.

7. Think global, stay local.

It’s an oft-employed maxim that the world is constantly getting flattered, and not in the literal sense. It’s becoming easier all the time to communicate and do business across borders. At least, it was before COVID-19 struck. Disruptions to travel and international shipping meant that businesses once again needed to refocus their efforts on local and domestic markets.

What about 2022? Should companies bank on the reopening of borders and flourishing of international business or play it safe with nearer markets? Unsurprisingly, the answer is a bit of both.

Don’t abandon your local operations in the hopes that your business’s horizons will broaden in the near future. Instead, continue to nurture any and all existing customer relationships. And, do so while waiting for a good time to begin expansion further afield.

Make sure your business strategy reflects this by emphasizing operations you know can be sustained into the future while probing for potential opportunities down the line.

Anyone who tells you that they know what 2022 will look like is lying. The uncertainty that plagued 2020 and 2021 isn’t going anywhere, and your business strategy needs to be composed accordingly. Prepare your company against whatever may come, and expect solid growth in return.

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