All posts by Amanda Abella

3 Ways to Business Owners Can Use Their Time Wisely

By | Scheduling, Time Management | No Comments
As a human being, your time is the most valuable thing you have because it’s limited. As a business owner, not only is your time limited, but you can always use it to make more money. The problem is many business owners don’t know how to use their time wisely. How do I know this? Because I hear it all the time from business owners who are just starting out. There seems to be a fear that they don’t know what to do with their time – especially if they just quit their jobs and no longer have a manager telling them what to do. I’ve also had to learn some lessons the hard way. I often say I could be making more money by now if only I’d known how to make better use of my time when I was first starting out. Fortunately, for you, you can learn from my mistakes.

Focus on income-generating activities.

I would argue that focusing on income generating activities is one-way business owners can use their time wisely. While money by itself isn’t a motivating factor for many, what money allows us to do is.For example, having money helps me feel secure. I also have more fun because I’m not worried about paying bills. If I can remember this, then I can better focus and use my time for activities that lead to more money in the bank. Here are some example of activities that will directly lead to income:
  • Sales calls
  • Consultations
  • Pitching the media
  • Email marketing
  • Follow Ups
  • Product or service creation
  • List building
While some of these activities can be outsourced over time, chances are you will likely be focusing on these as you get started. Furthermore, you can use this list as a guide the next time you’re in doubt.

Focus on delegating the things that waste your time.

My team handles the majority of tasks that take away time from income generating activities. This includes managing my email, social media, customer service inquiries, graphic design, research, my calendar and loading content onto my website.

Set boundaries.

Another way business owners can use their time wisely is to set boundaries. Here’s an example from one of my clients to show you what I mean: I recently had a coaching client who would spend hours in a meeting with prospects who never ended up using her services. This means she lost an entire afternoon she could have used to talk to people who would pay her. I advised her to make some tweaks to her sales process, starting by setting some boundaries. She stopped taking meetings in person, started using an online scheduler and became strict about steering the call. The result is she has far fewer people who are wasting her time. She’s also begun to make some money whereas that was previously an issue because she didn’t have time to do more sales.

Final Thoughts

Making sure you’re using your time wisely is an important aspect of running a business. Otherwise, you end up leaving a lot of money on the table. Start with these tips and watch how you free up your time and make more money in the process.
Originally published here.

How to Create Work Life Integration In Your Business

By | Maintenance | No Comments
I often get asked about how I manage my own work-life balance. The answer is quite simple – I don’t believe in balance. It’s a myth. Instead, I focus on work-life integration and design my life and business accordingly.

Why I Prefer Work-Life Integration

The reason I don’t believe in work-life balance is that it implies you can give equal attention to all parts of your life. It also implies that all parts of your life are independent of each other. Anyone who lives in the 21st century can tell you this simply isn’t true and trying to pursue it leads to even more stress. There will be stages in your life when one area takes up more time than another and vice versa. A more attainable goal is work-life integration – meaning your career and your personal life work together.

How to Create Work-Life Integration

If you run your own business, you have more control over your work and your personal time. After all, you are the boss. The key is to make sure you aren’t the worst boss you’ve ever had. Here are a few of the ways you can integrate your work and your life so that they complement each other instead of competing with one another.

Attend events.

I’m a big networker. I’m always at some event supporting another female business owner or friend, at a workshop or at a professional happy hour. In the past week, I’ve had three events due to the holiday season – and each of them helped them were fun and helped me advance my career. We tend to think that work is hard and that it’s separate from fun. The truth is the two can coexist. For example, I attended an event a colleague was putting on as a guest. We just so happen to discuss a potential brand collaboration in 2018 while we were there. Not to mention, I’ve met a lot of the people I have the privilege of calling friends through work events. I met my roommate at a blogger meetup. That same blogger meetup group has given me an award for the last two years which has led to brand sponsorships.

Use technology to create location independence.

I like to travel for the most part. This is made a lot easier by the fact that I can literally work from anywhere so long as I have an internet connection. Using technology to run my entire business has allowed for work-life integration. For instance, a family member surprised me with a cruise last year. While I didn’t work for most of the trip, I could check email from the solarium of the ship if I needed to.

Stop making yourself feel guilty.

I still sometimes make myself guilty for working on a weekend but taking a Tuesday afternoon off. The reality is we can make whatever kind of schedule we want for ourselves. Maybe I go out on a Wednesday night because of a festival and work Saturday. Just because my regularly employed friends don’t do that doesn’t mean it’s not acceptable.

Final Thoughts

For many of us, the entire point of starting a business was so that we would have more control over our time. By focusing on work-life integration instead of work-life balance, we can easily live life on our terms.
Originally published here.

How to Make Sure Your Personal Life Doesn’t Negatively Affect Your Business

By | Business Tips, Knowledge Base | No Comments
Let’s be real. Sometimes, your personal life can wreak havoc on your business. As much as we try to keep personal and business separate, we’re human. The problem is when the issues in our personal lives affect our productivity. In recent weeks, I’ve engaged in multiple conversations with business owners who have all been dealing with things in their personal lives. No one makes it public, of course. However, when they are in circles with other business owners they trust, all the personal life dramas are shared. I’ve also had my fair share of drama in my personal life in recent months. As such, I’ve learned several strategies for not allowing it to affect my business. Here are some of the strategies I find work best.

Always prioritize savings.

As a business owner, the amount of money you make can be directly correlated to your output. Sometimes, things in our personal lives do require more of our attention and it causes us to take a temporary step back. That’s why it’s always good to have savings in the bank. For example, a couple of years ago I had to take a step back from my business to help my family with some things. Because I had savings, I was able to do it without any issue.

Give yourself a set period of time to feel your emotions.

Making sure your personal life doesn’t affect your business doesn’t mean ignoring things. This can actually escalate conflict and make everything worse.  It simply means managing them. For example, if you’re going through an emotional period in your personal life, give yourself a set period of time to feel your emotions. Christine Hassler, a life coach for millennials, suggests giving yourself a few minutes each day to really feel your emotions. This way, you’re not ignoring them, but you’re also not letting them affect your business.

Be careful who you surround yourself with.

Sometimes, issues in your personal life can be traced back to those you surround yourself with. While you may be careful who you surround yourself with your business, perhaps this is a lesson you’re still learning in your personal life. I know I definitely am. If you notice that drama always seems to surround one or two people, then it’s time to cut them out. The last thing you need as a business owner is to always be involved in some mess because of the company you keep. Keeping your personal life out of your business becomes impossible when the people in your life consistently drag you down. Toxic people can easily overrun your life with their energy, which is why they need to go if you plan on running a successful business. Bottom line is if you don’t want your personal life ruining your business, then you need to take the preventative measure of making sure unnecessary drama won’t be caused.
Originally published here.

How to Create A Time Budget (And Stick to It)

By | Maintenance, Time Management | No Comments
When most people hear the word “budget” they think of their finances. It makes sense because money is a resource that needs to be managed. However, your time is a resource too. In fact, I would argue your time is even more valuable because you can’t get it back. That’s why it’s important that you also create a time budget for your life.

What is the purpose of a time budget?

I like to think of a time budget as a guideline that helps you spend your time the way you want to spend it. Granted, sometimes there are things we don’t want to do – like go to the dentist or pay taxes. But, for everything else, it’s important that we find time for the things that matter to us. For most people that looks like relationships, health and their careers. The only way to do this is to manage our time wisely and with intention.

How do you create a time budget?

The first step is already done – which is to determine what matters to you in life. The next step is to figure out what each of these important things looks like. Remember, your time is a limited resource so it must be used wisely. Let’s start with career since that takes up a lot of our time each week. What does being intentional in your career look like? What tasks will actually move you forward with your goal? What tasks are a waste of time or cause you to move backward? When do you stop working each day. The last one is especially important because you have other areas of your life that matter to you as well. Chances are you didn’t go into business for yourself to work all the time, especially because many people crave work life balance. Once you determine when you work, you also need to determine when you do other things. For example, I go to a fitness class on Mondays and Thursdays. I also dedicate weekends to friends and family.

How do you stick to a time budget?

In order to stick to your time budget, you need to have certain things in place. Just like you use apps and boundaries for finances, you also need them for your time. Here are some things that will help you stick to your time budget:
  • A calendar application. Let’s be real, if something isn’t on your calendar it doesn’t actually exist. Furthermore, a calendar application can help you time block tasks and activities. It can also let others know when you’re not available.
  • Very strong boundaries. People will take advantage of your time if you let them. That’s why it’s up to you to have very strong boundaries. Don’t hand over control of meetings and learn how to say no. Otherwise, you give away too much of your most valuable resource.
time budget is just as important as a budget for your finances. Both resources need to be managed to the best of your ability for a balanced life. It’s up to you to determine how you want to spend your time and protect it.
Originally published here.

3 Common Time Wasters for Your Business

By | Time Management | No Comments

I often coach business owners through the best ways to use their time. It’s too often that they come to me having an idea of what they should be doing, only to find out most of their tasks are time wasters. I understand why people are confused. They think that certain things like spending your time on social media lead to money in the bank. They also think their email will catch fire if they aren’t logged into it all the time. I get it because I get caught up in it too sometimes. However, there comes a time when we need to get rid of the time wasters in our businesses. This starts by determining one main thing: What actually leads to money in the bank? Everything else comes second. That being said, here are the most common time wasters in your business.

Social Media

This may sound strange coming from someone who uses social media marketing, but it’s a time suck. More specifically, social media channels are time wasters when you don’t know how they fit into a marketing plan. For example, spending your time on Facebook looking at memes is a waste of time. Posting on Instagram with no call to action is a waste of time. Posting random stuff that doesn’t drive traffic or build your email list? Also, a waste of time. On the other hand, if you know how to use social media as a part of your marketing funnel, then it’s worth spending some time on it. You may even want to consider outsourcing this important task to a marketing professional. Just because it can lead to money doesn’t mean it’s the best use of your time.

Meetings

Most meetings are time wasters. There, I said it. Let’s be honest, how many times have you sat in a meeting that could have been an email? Or how many times did a meeting run longer than it had to? How many times did a prospect waste your time with meetings that went nowhere? Probably several times. This is why I say to avoid meetings if you can. At the very least, avoid having meetings in-person since you have far less control over your time.

Email

Similar to meetings, emails are time wasters too. This is especially true if you have a busy inbox. Unfortunately, most people treat their inbox like a to-do list. When something pops up, they handle it. The problem is this takes time away from important tasks that can move your business forward. For example, you need to create a new service offering but your time is being spent on email correspondence. One way to fix this is to hire a virtual assistant who can handle email communication for you. They may not be able to handle everything, but they can at least sort through the unimportant stuff so you don’t have to.

Final Thoughts

The ironic thing about these common time wasters is people think they need them to make money. This is only half true. There’s a difference between efficiently using these things and wasting your time. Once you figure out the fine line, then it becomes easier to stick to the important stuff.


Originally published here.

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